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The 2024 agenda will be released soon. In the meantime, take a look at the 2024 agenda preview, which showcases some of the innovative speakers on this year's agenda. Featured leading experts include P&G, Univar, BASF, Fragrance Creators Association, Mintel, The Clorox Company, IFF, and more.

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Registration Open
Opening Remarks
  • Brittany Onslow | Conference Producer, Smithers
  • Brian Sansoni | Senior Vice President, Communications, Outreach & Membership, ACI

Brian Sansoni | Senior Vice President, Communications, Outreach & Membership, American Cleaning Institute
Welcome to Cleaning Products US!
Session I: Market Trends & Industry Overview
The future of homecare claims
This presentation will look at the evolving landscape of homecare claims, product innovation and consumer sentiment in the context of shifting regulations and certifications aimed at reducing greenwashing and moving the homecare market toward becoming a more sustainable and climate-friendly market.

Against that backdrop, we’ll also discuss the strategies and future prospects for both market leaders and eco-positioned challengers as becoming more sustainable and ethical becomes a central goal of nearly every genre of homecare brand.
Jamie Rosenberg | Associate Director, Mintel
Session II: Keeping an Eye on I&I
Every Breath Counts: An Innovative Solution to Indoor Air Quality Combining Dust Binding and Microbial Cleaning
Indoor Air Quality, or IAQ, refers to the air quality within a structure.  Air quality is critical to our well-being as pollutants ranging from dust to pathogens can have both immediate and/or cumulative impact on our health. It is estimated that humans may spend as much as 90% of their lifetime indoors, and as such any means to improving the quality of the air we breathe has tangible impact on our wellbeing.  IAQ has also been linked to a condition referred to as ‘sick building syndrome,’ which has an impact on workforce productivity and learning.  Traditional approaches to managing air quality involve filtration technologies.  We present here a novel approach to “cleaning” the air in schools, hospitals, nursing homes and other buildings.  The process involves the application of a binding agent via a light floor coating and a biological cleaning agent as part of a facilities routine janitorial service.  We will also present a case study illustrating a step change reduction in dust from a 160,000 square foot warehouse space using the combination binder-microbial product. 
Brandon Beyer | Global Manager, Application Development (HI&I), Univar Solutions
Networking Break
Sponsored by 
The Power of Alkyl Polyglucosides: Mild without Compromising Performance
This presentation explores the dynamic landscape of BASF’s alkyl polyglucoside (APG) ingredients, showcasing their pivotal role in revolutionizing the home care industry. APGs, derived from renewable resources, offer a sustainable and biodegradable alternative to traditional surfactants, aligning with the growing demand for eco-friendly solutions. Delving into their versatile applications, we'll highlight APG's exceptional performance in formulations for home care cleaning and challenge customers to use them outside the traditional hard surface cleaning space. The unique properties of APGs contribute to enhanced cleaning efficacy, without contributing 1,4-dioxane. Additionally, APGs can allow customers to introduce new claims to their products including skin mildness, better compatibility with post-consumer recycled plastics and reduced wear-and-tear in clothing. As consumer preferences shift towards clean and green choices, understanding the science behind APG ingredients becomes imperative for industry professionals. Our presentation will unravel the chemistry behind APGs, illustrating their efficacy as surfactants and their ability to create formulations that excel in both mildness and sustainability – while maintaining performance.
Lillian Ma | Home Care Marketing Manager, BASF
Rethinking preservation: Delivering sustainable high performance
Chemistries traditionally used for preservation are under intense scrutiny from both regulatory bodies and consumers. But the move to greener solutions has been slowed by the challenge of meeting stringent performance requirements. This presentation provides a look at preservation systems that helps manufacturers use greener chemistries to create effective, sustainable products. By highlighting improvements made possible by this technology in terms of safety (e.g., skin sensitization), environmental impact and social responsibility, this talk illustrates the ways in which preservation performance and positive environmental impact are now coming together.

Creating substantially greener cleaning products challenges sustainable acidic preservative efficacy that won’t be compromised at the neutral pH levels required for cleaning products. Acidic preservatives typically cannot function sufficiently above pH 4.5 – 5, but we will discuss options based on lactic acid from Corbion that enables efficacy in surfactants up to pH 7.
Leslly Brito | Sr Business Development Manager Home and Personal Care Americas, Corbion
Performance without compromise: Soltellus™ and Novonesis Enzymes
Enzymes are recognized for their weight efficiency, enhancing cleaning in cold water, and aiding in concentration. Soltellus™, a biodegradable, multifunctional anionic polymer derived from aspartic acid, an amino acid, combined with Novonesis' enzymes, elevates the efficacy of laundry liquids. This synergy enables a reduction in surfactants, which in turn increases performance and lowers costs and reliance on palm or petroleum-based ingredients.  Our data shows that Soltellus is compatible with core enzyme classes used in laundry cleaning applications and using it can improve the cold-water cleaning performance in a rebalanced surfactant system.

Additional presenter: 
Mark Smith, Associate Scientist, Novonesis
Chantal Bergeron | Chief Sustainability Officer/ Home Care Director, Lygos
Lunch Break
Session III: Capitol Hill or High Water
Where We Landed: Federal Policy and the Cleaning Product Supply Chain
ACI federal government relations staff will provide an overview of federal policy initiatives relevant to the cleaning products industry. More specifically, the program will focus on key Congressional legislation and committee action on issues related to the Toxic Substances Control Act (TSCA) implementation and the EPA’s New Chemicals Review Program, Extended Producer Responsibility (EPR), packaging and sustainability initiatives, and do-not-flush legislation for non-flushable wipes products, among others.

Blake Nanney | Director of Government Affairs, ACI
Cutting Through the Chaos: How Companies Can Use Ecolabels to Connect with Consumers & Stay Ahead of Regulations
A growing portion of consumers now consider the safety and sustainability of products in their purchasing decisions, but both consumers and regulators are increasingly skeptical of companies’ sustainability claims. This session will cover how companies can use ecolabels to stay ahead of the curve in a rapidly evolving marketplace; the product sustainability attributes consumers value most and current consumer sentiment about ecolabels; emerging issues in chemicals and green claims; and the elements of Green Seal’s certification standard.
Doug Gatlin | CEO, Green Seal
Session IV: Sense the Scent
Fragrance Panel: TBD
Moderator: Dan Selechik, Director of Regulatory Science, FCA

Panelists include:
Francisco Lozano, Business Intelligence & Data Analytics Manager, Arylessence
Additional panelists to be announced!
Dan Selechnik | Director of Regulatory Science, Fragrance Creators Association (FCA)
Session V: Innovation from Ingredient Suppliers - How are they innovating to meet consumer’s needs?
Reduce the Carbon Footprint of Your Cleaning Products with Soy
The demand for sustainable cleaners is surging, with a focus on reducing carbon footprints and enhancing safety without compromising performance. U.S. soy-based products offer a solution, leveraging their renewable nature, economic viability, and consistent quality. With a century-long history in cleaner formulations, soybean oil remains a pivotal ingredient, finding application across diverse sectors from surfactants to solvents. Supported by the United Soybean Board, U.S. farmers ensure a stable, domestically available supply of over 45 billion pounds annually, facilitating shorter supply chains and lower carbon footprints. Moreover, the U.S. Soy Sustainability Assurance Protocol ensures sustainability standards are met throughout the value chain, reinforcing the environmental credentials of soy-based cleaners. Amid supply chain disruptions and sustainably sources raw materials, companies are reevaluating sourcing strategies, increasingly turning to soy for its reliability and eco-friendly profile, thereby advancing sustainability and supply chain goals.
This presentation will provide the audience with an overview of U.S. Soy’s carbon footprint and examples of soy-based raw materials commercially available in the U.S. today.
Kris Weigal | Biobased Business Development - Senior Consultant, United Soybean Board
Networking Break
IFF Home & Personal Care Ingredient Innovation Through Biotechnology
Today, consumers demand affordable, sustainable laundry detergents that do not compromise on cleaning performance. 
At IFF, Biotechnology is seen as key to addressing these consumer needs.
The IFF Home & Personal Care business continually innovates using industry-leading biotech expertise and protein engineering capabilities to develop laundry enzymes that enable a greener bioeconomy. These enzymes are designed to tackle the most challenging consumer stain problem across a broad range of washing conditions, including cold temperature and shorter cycles enabling detergent companies to deliver performance and advance their sustainability objectives.
Performance. Naturally Better.   

Kris Bosma | Regional director HPC EMEA, IFF
Restore, Refresh, Renew: Laundry Reimagined
There is an ever-increasing need from the consumer market for sustainable solutions. Today’s formulator is challenged with a need to maintain performance in the face of decreasing wash temperatures, sustainability goals and a need to concentrate existing products. Novel cleaning chemistries arrive every year, but few have the broad ranging potential of enzymatic solutions. Whether the enzymes are added directly to a product, or generated over time via a microbial solution, nature’s cleaning ability to address common soils is unsurpassed. The cleaning benefits of core enzyme classes such as proteases, amylases and lipases are well known. However, new and improved enzyme classes are expanding modern laundry beyond cleaning efficacy alone. We present here both the cleaning and restorative benefits of phosphodiesterase and protease-tolerant cellulase technology. We will highlight how these innovative technologies can greatly reduce the waste generated by the garment industry and redefine what sustainable cleaning solutions can accomplish.
Kristen Mauch | Application Development Specialist , Univar Solutions
Clean and green wood-based biopolymers from a Norwegian biorefinery
Biorefining is a process that extracts natural substances from biomass with minimal synthetic alteration. At the Borregaard biorefinery, locally sourced Scandinavian wood is digested and separated into multiple bioproduct streams. More than 94% of the total biomass is converted into useful products using water-based processes powered mainly with renewable energy. We present the biorefinery model as a basis for delivering benign biobased ingredients for the homecare industry, with short local supply chains, low carbon footprint, and flexible scalable manufacturing technology. Specialized lignin biopolymers and microfibrillated cellulose products are showcased, including life cycle analysis and performance data in dishwasher, fabric care, and surface cleaning formulations.
Ross Ellis | Senior Scientist, Borregaard
Networking Reception
Registration Open
Registration Opens
The importance of designing Sustainability into Products
Session VI: Fill us in on refill
A Look Inside the Refill Consumer
Abstract and speaker to come!
Beyond the Bottle: Insights on the Consumer Journey Towards Sustainable Products
Sustainable concentrates and refills are a growing part of the U.S. cleaning products space. The American Cleaning Institute’s Future Leaders took on a consumer insights initiative to facilitate a deeper understanding of consumer attitudes, behaviors and needs with sustainably positioned concentrate and refill cleaning products. Their findings can help increase knowledge around sustainable cleaning products, uncover actionable insights for companies and support the overall growth and success of sustainable initiatives in cleaning products. Join us as we delve into the research!
Bryan Parrish | Associate Research Director, The Clorox Company
Session VII: What is the dish on dish?
Panel: Dishing it out – Let’s Dish!
Many consumers are still washing by hand. The EPA and several brands, associations and suppliers have campaigned to educate consumers on using their dishwasher more, don’t scrub dishes before etc. What are the consumer barriers in changing behavior? How do we encourage smart washing vs. hand washing? What innovations are there in rinse aid? When is the right time to rinse?

Moderator: TBD

Panelists include:

Morgan Eberhard, Senior Scientific Communications Manager, NA Home Care, P&G
Sriram Gopal, Director, Technology & Environmental Policy, Association of Home Appliance Manufacturers

Networking Break
Session VIII: Tik Tok Around the Clock
New Audience Engagement: Connecting on Cleaning in a TikTok World
Recent polls are finding that a majority of Gen Z get their news and information from TikTok. How can the cleaning products industry stay engaged in a meaningful way with younger audiences that are or will be the new consumers of our products? This session will provide expert insights and examples on ways to meaningfully engage with audiences who are receiving information in ways completely different from the preceding generations.

Jessica Ek | Senior Director of Digital Communications, American Cleaning Institute (ACI)
Session IX: Brussels to Sacramento Pipeline
EPR Presentation
Abstract to come!
Circular Action Alliance speaker to be announced!
Closing Remarks
Session X: Ending session: crowd source topics
App polling for audience
Attendees will have the chance to tell the board what topics they would like to see on the agenda, what speakers they would like to hear from and help shape the 2025 agenda! Attendees will be prompted to download the app and questions via a QR code shared on the screen in the conference room.