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Agenda

FEATURED PRESENTATIONS
Is Your Packaging Working Hard Enough?
Packaging is so much more than a container – but is your packaging working hard enough for your users…and therefore your brand? Does it communicate semiotically at shelf? Online? Has every aspect of the usage experience been designed to delight? Does it incorporate ways to augment the user’s experience digitally? Is it easy to dispose of responsibly at the end of the usage cycle?

This presentation will prompt you to think about the role of packaging at each step of your consumers’ journey – ensuring that it is fulfilling its role as a valuable asset in your overall brand experience.
Jos Harrison | Global Design Director, Reckitt Benckiser
Panel: What’s New – XYZ, Marketing to Multiple Generations
This panel will address how products are promoted across multiple generations and how design of a product plays a factor. What are some design elements that need to be addressed moving forward? How easy is it to design products for ease of use for multiple age groups?

Panelists Include:
  • Jacob Melone, Senior Environmental Consultant, McDonough Innovation  
  • Jos Harrison, Global Design Director, Reckitt Benckiser 
  • Sourabh Sharma, Head of Digital Marketing, FIG or out
Presentation To Be Confirmed
Advancing Circular Packaging Systems to Accelerate the Future of Retail
The challenges of today have highlighted some of the vulnerabilities in our system and shaken the status quo. In parallel, the retail landscape has changed and many brands are looking at ways to build back better. Using Algramo as a case, we examine how modern, smart and affordable reuse and refill systems can address social and environmental issues, while delivering a better experience for customers in a changing retail landscape.
 
Bridget Croke | Managing Director, Closed Loop Partners
Break
FACILITATED NETWORKING
FEATURED PRESENTATIONS
Fighting the Root Cause of Malodor - Reaching True Laundry Freshness, Naturally!
Traditional detergent cannot do a deep cleaning to remove the body soil and, therefore, resort to masking the odor problem with perfume or other chemistry for temporary odor relief and/or whitening. Consumers deserve and demand an alternative to traditional chemistry to solve the growing problem of bad-smelling clothes. This is why Novozymes will show that removing the body soil itself – the root cause of the lingering malodor – with a game changing new biological solution, will help consumers experience true freshness, naturally.
Casper Algren | Head of Marketing & Business Development, Americas, Novozymes
Cradle to Cradle Certified: Helping Brands and Suppliers Meet the Demands of the Sustainable Products Marketplace
As sustainable products move into the mainstream, suppliers, brands, retailers, consumers and investors are broadening their focus to the entire supply chain and to many attributes of sustainability.  As a result, clear sustainability metrics for ingredients; resources to help formulators identify and assess their formulations for sustainability; and certifications that recognize levels of achievement in a range of sustainability performance categories are becoming increasingly important for suppliers and brands to evaluate, optimize and market their products.  
 
In this presentation we will describe the global approach of Cradle to Cradle Certified and how cleaning product companies and their suppliers are leveraging the program to advance their sustainability and circularity efforts and to find new pathways for product innovation.
Monica Becker | Director of Beauty, Personal Care and Household Products, Cradle to Cradle Products Innovation Institute
FACILITATED NETWORKING
FEATURED PRESENTATIONS
Soothe the Pain of the Stain with High Performing Enzymes
When it comes to dishwashing, consumers are primarily focused on efficacy. At the same time, consumers strive to adopt resource-efficient habits. This makes it increasingly important to use products designed to perform under the toughest conditions. Not all products on the market can clear that bar, and a lower-performing detergent can have a massive ripple effect. The dishes can emerge from the dishwasher dirty, and chances are that the consumer will compensate by running the dishes through another cycle again. This is time-consuming, uses twice as much energy and water and leaves consumers frustrated that their detergent product did not work the first time.
 
A first-time clean is what Generation Convenience is after. And in unprecedented times like these, the need for high performing, hassle-free, non-failing products is most likely even stronger. Continuous innovation is needed to ensure detergents can meet the challenge of achieving the expected cleaning performance. DuPont will showcase how enzymes are up to the task of erasing the pain of the stain.
Mónica Ochoa Ruiz | Global Marketing for Dishwashing, DuPont Nutrition & Biosciences
Global Home Care: COVID-19 and Beyond – From 2020 Challenges to Long-Term Opportunities
In 2019, home care retail sales generated USD159 billion globally, with the industry’s unmet potential estimated to be well over USD100 billion. The 2020 industry performance has been severely disrupted by COVID-19 – from stockpiling to heightened attention to hygiene and wellness. Furthermore, the COVID-19 environment has reinforced several trends shaping before the outbreak, creating additional challenges and opportunities for the industry to build on mid- to long-term. This presentation will use Euromonitor International’s annual industry research, results from consumer surveys and SKU tracking analytics from Euromonitor’s new pricing tool, Via.
 
Josh Winters | Research Analyst, Euromonitor International
Supply Chain Chat: How is COVID-19 Affecting the Supply Chain
This session will feature moderated topic tables that address the supply and demand, how the stay at home orders affected manpower to work within the warehouses/equipment, speed to market, lay of the land, lessons learned and more.

Moderators to Include:
  • Casper Algren, Head of Marketing & Business Development, Americas, Novozymes
  • Paul DeCusati, Regional Director, Purchasing, Croda

 
Break
Sustainable Cleaning Solutions: Case Studies
Consumers are seeking cleaning products that are effective, but also deliver high levels of sustainability through their manufacture and use. To meet these needs, Croda continues to develop high performance raw materials that are safe, environmentally friendly and support the United Nations’ Sustainable Development Goals. The sustainability of these materials is documented by ecotox data, bio-based carbon content measurements, and calculated reductions in carbon footprint.  We will present three raw material product classes that demonstrate these sustainability features and discuss how they can be used to develop sustainable cleaning formulations.  These products include our ECO Range of 100% bio-based ethoxylates, high bio-based low foaming surfactants, and a new class of green low VOC solvents that deliver high performance cleaning of greasy soils in aqueous cleaners.
Scott Jaynes | Applications Manager, Croda, Inc.
Stuck Between a Rock and a Hard Water Problem: Adapting to Consumer Preference While Maintaining Performance
Changing consumer preference and emerging regulatory action present a major challenges for manufacturers of ether sulfate surfactants and product brands who have few alternatives that provide equal foaming and performance, especially in hard water conditions. The Sironix Renewables Eosix® Surfactant provides a high performance solution that uses the inherent function of natural ingredients. The new ingredient has been shown to outperform ether sulfates at comparable cost. As a result, product brands can help drive adoption of eco-friendly products with better-performing, dioxane free alternatives.
Christoph Krumm | Co-Founder and CEO, Sironix Renewables
THOUGHT LEADERSHIP/TOPIC TABLES
FACILITATED NETWORKING
FEATURED PRESENTATIONS
Realizing the Circular Advantage in the Cleaning Products Industry
Wesley Spindler will provide an overview of what the circular economy is and why its adoption represents both an environmental and financial imperative for organizations. After outlining the foundations of the circular economy, including the insights from Accenture’s recently published book on the topic, ‘The Circular Economy Handbook,’ she will address what circularity means for the cleaning products industry. She will touch upon the specific opportunities for the industry and will draw upon learnings and best practices from Accenture’s database of 1500+ innovative circular case studies, collated through 5+ years of running the Circular Economy Awards.
Wesley Spindler | Business & Strategy Sustainability Director, Accenture
Supply Chain Chat: How is COVID-19 Affecting the Supply Chain
This session will feature moderated topic tables that address the supply and demand, how the stay at home orders affected manpower to work within the warehouses/equipment, speed to market, lay of the land, lessons learned and more.

Moderators to Include:
  • Casper Algren, Head of Marketing & Business Development, Americas, Novozymes
  • Paul DeCusati, Regional Director, Purchasing, Croda
Consumers Want Information. SmartLabel Delivers.
In today’s digital world, consumers want real-time information about the products they use every day. Created by the CPG industry and operated by the Consumer Brands Association, SmartLabel is a trusted source for product and ingredient information, enabling brands to digitally share more information than could ever fit on a label — from allergens and sourcing to how to recycle packaging.

SmartLabel also makes possible compliance with state and federal labeling requirements, like California’s Cleaning Product Right to Know Act and the federal bioengineering standard.
 
Julie Savoie | Director, SmartLabel, Consumer Brands Association
Break
Sustainable Cleaning Solutions: Case Studies
Consumers are seeking cleaning products that are effective, but also deliver high levels of sustainability through their manufacture and use. To meet these needs, Croda continues to develop high performance raw materials that are safe, environmentally friendly and support the United Nations’ Sustainable Development Goals. The sustainability of these materials is documented by ecotox data, bio-based carbon content measurements, and calculated reductions in carbon footprint.  We will present three raw material product classes that demonstrate these sustainability features and discuss how they can be used to develop sustainable cleaning formulations.  These products include our ECO Range of 100% bio-based ethoxylates, high bio-based low foaming surfactants, and a new class of green low VOC solvents that deliver high performance cleaning of greasy soils in aqueous cleaners.
Scott Jaynes | Applications Manager, Croda, Inc.
Converting Biomass to Affordable Biorenewable Solvents
The need to develop and implement affordable conversion of renewable resources to chemical building blocks is becoming increasingly urgent and essential to reducing global dependence on fossil fuels, including the critical aspect of reducing the carbon footprint. A wide range of technology roadmaps for manufacturing bio-based fuels and chemicals have been developed, however many of them rely on sugar and starch crops for feedstock. Alternative technologies that alleviate competition with food production are a subject of continuous research. NXTLEVVEL Biochem has successfully begun commercial scale manufacturing of next generation biomass derived solvents. NXTLEVVEL has broken this vicious circle by developing affordable technologies for production on the one side and on the other side applications have been developed in a variety of markets. Many of these applications are based on the broad solubility parameters of the levulinates and ketals. In addition, the favorable eco-friendly and eco-toxicity profile of these biomass derived solvents make them perfect candidates for sustainable products in the cleaning products industry.
Steve Block | VP Business Development, NXTLEVVEL Biochem
THOUGHT LEADERSHIP/TOPIC TABLES
FEATURED PRESENTATIONS
Brand Success Story: The Laundress Markets to a High-End Consumer Using the Luxury Strategy
Luxury goods require luxury materials, luxury craftsmanship and is not mass produced. The Laundress has brought back the lost art of doing laundry as they set out to eliminate dry cleaning from their lives.
 
The Laundress is a collection of detergents, fabric care, home cleaning, washing tools and more which has found a successful niche by targeting luxury products through research and development and using natural, plant derived ingredients. Gwen will do a Q&A style presentation, giving the brand journey and future outlook, followed by prepped questions from the advisory board and audience questions.
Gwen Whiting | Co-Founder, The Laundress, Inc.
The Plastic-Free Revolution - Challenges of and Opportunities for Meeting Consumer Demand for Refillable Packaging
We are now at a tipping point with 40% of the total population expressing interest in refillable packaging. However, shifting product formulation and operations to meet these rapidly growing consumer preferences can be a massive undertaking for an industry that has been selling its product in single-use plastic packaging for decades. Blueland has released a suite of 7 single-use plastic-free cleaning products to meet this demand, while also building a lifestyle and educational platform that addresses the broader underlying sentiment that has been driving this shift in product preferences.
Sarah Paiji Yoo | CEO and Co-Founder, Blueland
Beyond Annoyance: The Negative Impact of Malodor and the Benefits of Malodor Elimination
Malodors are odors that cause annoyance due to the perception that they or their source may cause harm. Although there is no evidence that malodors directly cause physical harm, malodors can induce stress. This stress can be exacerbated when there is real or perceived lack of control and can result in economic, social, psychological, cognitive, and indirect physical harm. Elimination of malodor through the use of Air Care products can provide positive benefits by reducing stress and improving the quality of life.

Co-Presented by Mary Johnson | Scientific Communications Director, and Steve Horenziak | Principal Scientist, P&G
FACILITATED NETWORKING
Thought Leadership/Topic Tables
FEATURED PRESENTATIONS
Panel: New Industry Innovators for Consumer Trends
This panel will address how featured panelist companies have created a product offering that appeals to current consumer trends, how they are making more sustainable products, packaging, ingredients and more. This panel will also look at how companies are responding and adapting to the surge in e-commerce combined with the increased demand for cleaning products during the current pandemic.

Panelists Include:
  • David Simnick, Co-Founder, Soapbox
  • Mat Franken, Founder and CEO, Aunt Fannie’s
  • Lauren Simonelli, Co-Founder, ThreeMain
  • Stuart Landesberg, Co-Founder & CEO, Grove Collaborative
Chemical Footprints
Speaker details to be confirmed