VP Business Development aka The Bitter Gal
Market Actives, LLC ‐ The Bitrex® Experts
She is currently the Vice President of Business Development for Market Actives, the exclusive US distributor of Bitrex® Safety Technology, providing technical, sales, marketing and regulatory support to all US customers. She is responsible for the development of core Bitrex brand assets and management of high-value client relationships. She has over 11 years of experience with Market Actives. She assists clients with product development, certification, marketing, and regulatory affairs.
Kristin is earned the designation Certified Product Safety Professional (CPSP) in 2019 as a member of the Inaugural class of this new professional designation.
She is an active participant in various industry organizations and work groups, including ASTM F-1571 Subcommittee on Liquid Laundry Packets, International Consumer Product Health and Safety Organization (ICPHSO), Society of Product Safety Professionals (SPSP), National Poison Prevention Week Council and The American Cleaning Institute (ACI). With ACI, she is active on ACI’s Consumer Laundry Safety Campaign Work Group, Reputation Management Work Group and is the Chair of the Future Leaders Board.
Prior to joining Market Actives, she worked as a Certified Veterinary Technician (CVT) in emergency veterinary medicine. She holds a Bachelor of Science in Equine Science with a Pre-Vet focus from Colorado State University and an MBA and Graduate Certificate of Entrepreneurship from Keller Graduate School of Management.