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Agenda

The 2025 program is here! It features speakers from BASF, Pilot Chemical, Novonesis, BASF, COPECOH, Clariant Brasil Ltda, and MORE!

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Registration Opens & Continental Breakfast
Welcome & Opening Remarks
Pablo Marcelo Rodriguez, Executive Director, ALIADA and Angel Acevedo Villalba, President, COPECOH
 
Session I: Market Overview and Cleaning Products Trends in Latin America
Introduction and Overview of Peruvian Market for Cleaning Products
Home Care in Latin America: Unlocking Growth Amid Economic Pressures
The industry, like other fast-moving consumer goods sectors, has experienced modest volume growth and an increase in value, primarily driven by inflationary pressure that has raised prices and, consequently, reshaped consumer purchasing priorities. In this context, how can the industry maintain its competitiveness in an increasingly challenging market? Affordability, sustainability linked to innovation, and channel shifts are key focus areas for a strategy aimed at restoring volume growth in the home care industry in Latin America.
Jorge Araya | Consultant, Euromonitor International
Networking Break
Session II: Regulatory Requirements for the Cleaning Products Industry
Presentation title to come
Session details to come
Presentation Title to Come!
Presentation details to come!
Session III: New Trends in Central and South America for the Cleaning Industry
Synergies in Cleaning: Innovation and Sustainability at Home
During the conference, various product categories within BASF's portfolio of home cleaning solutions that are setting the market standard will be presented, with a special focus on the latest innovations. It will be highlighted how these products not only offer high performance and synergies when used in combination, but also align with the current needs of the Latin American market. Emerging trends in the industry will be discussed, along with how new launches respond to consumer demands, all while emphasizing the importance of sustainability in the development of these products. Case studies will be presented that demonstrate the benefits of these products in terms of sustainability and effectiveness, as well as their positive impact on consumers' daily lives.
 
Erendira Lopez | Marketing Manager, Home Care and I&I Cleaning Solutions, BASF
Latin America represents the future of Surface Cleaning: let’s accept this challenge together!
The cleaning products industry is increasingly favoring synergistic combinations of ingredients, a trend which is also driven by the need for convenience and efficiency when it comes to product development. The surface care market in Latin America is the largest one in volume, the largest volume consumption per household representing 10.9kg per year in 20024, 19% above the second largest which is Western Europe, Latin America also has a good projection to grow 8.2 % from 2024-2029 which is the second largest absolute growth as 1st is Asia Pacific with 15.5%, a total of 190KT additional to current retail volume accordingly to Euromonitor.
Latin America is also the largest volume retail of multipurpose cleaners around the globe representing 36% of total retail volume in the world, highlighting the region's expanding demand for effective cleaning solutions and innovation, this is the region to lead new challenges in this category. SOLTEX™ Pro Cleaning Solution is strongly connected with the needs and trends of this market segment. The solution is a multifunctional product specially developed for surface cleaning  formulations in the household, industrial, and institutional markets. Combining Dow's advanced technologies, SOLTEX™ Pro offers stability in surface cleaner formulations and excellent cleaning performance, simplifying the manufacturing process and potentially reducing costs and R&D resources.
 
Olga Beatriz López | Senior Technical Service and Development, Dow
Lunch Break
Until 2:00 PM
Session IV: Connecting with the Consumer and Driving Sustainability
Presentation Title to Come!
Presentation details to come
 
Decoding the Buyer: Uncovering Shopping Trends and Dynamics
Networking Break
Session V: Environmental Sustainability
The low carbon product to have detergents with a lower carbon footprint
Design and implementation of the REP Law in Chile
Development of the long-term program in Chile, of the first implementation of the Extended Producer Responsibility Law in Latin America.
 
Advanced Technologies for Reducing Water Consumption in Industry: Innovation and Sustainability with Ecolab Solutions
In a world where water efficiency is key to sustainability and industrial competitiveness, companies need innovative solutions to optimize water consumption without affecting safety or productivity. In this keynote, we'll explore how Ecolab's advanced technologies enable you to reduce water use in industrial processes through real-time monitoring, chemical optimization, recovery and efficient resource reuse. In addition, we will analyze success stories and strategies that helped companies achieve their KPIs for water consumption, energy and carbon footprint reduction, aligning with global sustainability goals. You could be one of them!
 
Diego Varrá | Area Vice President- Latin America South, Food & Beverage, Ecolab
Closing Remarks & Welcome Reception
Registration Opens & Continental Breakfast
Session VI: New Formats for Cleaning
Panel title to be announced
Panelists to be announced
Beyond Clean: How Biotechnology can Redefine Laundry
At Novonesis we enable innovative biosolutions that improve the health of the planet through reduced use of energy, chemicals and water. As consumer's habits and wardrobes change new needs beyond cleaning are becoming more evident. The need for biosolutions in the laundry care space has never been more urgent. As the clothing industry faces growing scrutiny over its environmental impact, consumers demand more sustainable, efficient solutions. This session explores how biotechnology is reshaping laundry performance, offering innovative solutions designed to preserve clothing quality, extend its lifespan, and maintain that “new clothes” feeling for longer. In contrast to the vulnerability of traditional raw materials and supply chain disruptions, biotechnology presents a reliable, predictable alternative that ensures consistent quality and performance. Learn how exclusive enzyme solutions not only enhance fabric care and stain removal but also contribute to a more sustainable future. Join us to discover how biology is transforming the laundry industry, delivering superior, affordable, and eco-friendly outcomes that extend beyond the washing machine.
 
Diana López | Regional Marketing Manager, Novonesis
Session VII: New Technologies in Home Care Products
Networking Break- Sponsored by Novonesis
Sponsored by Novonesis
Presentation title to come
Abstract details to come
Global Evolution in Refills
Session VIII: Innovation in Fabric Care
Networking Break- Sponsored by Novonesis
Sponsored by Novonesis
A New Dimension in Fabric Care
Changing fashion habits, sustainability awareness, and economic factors are reshaping consumer needs. When it comes to laundry routines, this shifting context has created a demand for detergents that go beyond stain removal and offer more holistic fabric care benefits – regardless of the challenges posed by some fabric types. IFF will showcase how a novel enzyme class adds a new dimension to fabric care, contributing to the longevity of clothes and meeting both the budget and the environmentally conscious consumer demands.
 
Alejandra Galeano Castillo | Senior Application Specialist HPC, IFF
Lunch Break
Until 1:45 PM
Redefining the laundry comfort zone with GlucoPure® Sense
The pursuit of wellness is a movement that transcends industries from food to fashion, from personal to home care, and beyond. Consumers increasingly seek sustainable and effective solutions that prioritize both the environment and personal wellbeing. The laundry sector is poised for fresh innovations that can enhance fabric care routines. Making laundry less of a chore is key for brands looking to resonate with these shifting consumer values. GlucoPure Sense is a naturally derived, multifunctional surfactant that contributes to high washing power, while delivering added benefits like perceivable & measurable softness. It also allows for easy ironing compared to market benchmarks. It provides extra care to garments with proven fiber modification, while maintaining functionality. Overall, this technology enables simplified formulations that can streamline consumer laundry routines. Formulators have great flexibility as it is highly compatible with other ingredients, suitable for transparent formulations, and helps to build good viscosity. A highly concentrated mild sugar surfactant derived from sunflower oil, GlucoPure Sense has a Renewable Carbon Index of 96%, and can further improve the overall eco-profile of the finished product by reducing the usage of other synthetic ingredients (even at lower overall active content of the formulation). GlucoTain Sense redefines the value that a surfactant can bring to laundry formulations, by enabling the development of effective, sensorial detergents that are gentle to the clothes, skin, and the planet. 
 
Fabrizio Mazzeo | Head of Application Development - Home Care, Americas, BU Care Chemicals, Clariant Brasil Ltda
Session IX: Applications in Cleaning with an Institutional Approach, Industrial Laundry
Improving operational efficiencies: How Biotechnology Elevates Professional and Industrial Cleaning Performance
The industry is feeling more pressure than ever, leaving you to explore new ways of evolving, including how you clean, to maintain your market share and control costs while keeping up with your sustainability goals. In an era where hygiene, safety, and efficiency are non-negotiable, biotechnology has the potential to transform professional and industrial cleaning performance. This session explores how advanced enzyme solutions enhance cleaning outcomes, optimize washing processes, and improve sustainability while driving differentiation. Imagine if you could drive innovation and differentiation by combining efficiency and sustainability. Discover how cutting-edge biotechnology helps several industries achieve superior cleanliness, optimize costs, reduce downtimes, and meet the highest industry standards.

 
John Howell | Business Development Manager, Novonesis
New to Market Sustainable Bio-based Internal Olefin Sulfonate That Delivers Performance in Home & Fabric Care Formulations
Population growth and consumption is outpacing global resource availability. The need for sustainable and renewable options are becoming paramount in the surfactants industry. However, the desire to turn to biobased is still an imperfect choice. Most biobased surfactants are derived from C12/C14 lipids that are available in only 5% of the available vegetable oils thus restricting availability. We also face food scarcity concerns and less land to farm and therefore cannot sacrifice food sources for the chemical industry. We must find new ways of meeting the growing surfactant demands with renewable resources.

Pilot Chemical has partnered with Kao Chemicals Japan and Kao Specialties Americas to bring a new biobased surfactant to market. An internal olefin sulfonate (IOS) derived from C16/18 lipids that are readily available from a side stream for food production. This new anionic surfactant does not compete with food and unlike fermented products, it can be produced via traditional chemical synthesis making it ready to produce at scale today.

Surprisingly, biobased IOS exhibits significantly lower Krafft Point and Critical Micelle Concentration enabling cold water cleaning, which is difficult to achieve with conventional surfactants. High solids content allows lower dosage making this an ideal & unique surfactant for fabric care, dish care and potentially car wash. The surfactant will be available in dried form to reduce shipping costs. The product is free of 1,4-Dioxane & sulfate and exhibits broad compatibility.

In our presentation, we will review the performance findings of this new, sustainable, and biobased surfactant as a sneak peek to the product that will launch in 2026.
 
Oscar Hernandez Herver | Latin America Sales Manager, Pilot Chemical
Session X: Collaborations and Partnerships within the Cleaning Products Industry
Networking Break
Bolívar: The rebirth of an emblematic brand
Session XI: Future Technologies that will Impact the Cleaning Industry
Presentation title to come
Presentation details to come
Closing Remarks