El evento no se transmitirá en vivo, pero puede optar por un pase de delegado «bajo demanda» para ver las grabaciones y las diapositivas después del event.
Alójese en el mismo hotel y ahorre en su habitación con nuestra tarifa preferencial aquí
¿Quién asistirá este año?
Pharmacist, with a postgraduate degree from the University of São Paulo (USP) in Industrial Management, and Global Category Manager in R&D, with a solid track record in Pest Control and Home Care. He has more than 14 years of experience at Reckitt and Vestacy, with a proven ability to drive innovation pipelines, develop product strategies and lead cross-functional teams, generating sustainable growth for the business.
He currently leads global R&D in the Pest Control category, with strong expertise in consumer-centric innovation, product adaptation for local and global markets, and end-to-end project management. It stands out for its ability to transform consumer insights into successful products, in addition to optimizing portfolios and accelerating time-to-market.
Dr. Thu Landry is the R&D Manager for Home Care Applications at Indorama Ventures: Indovinya, where she leads the development of sustainable, high-performance cleaning solutions. With a Ph.D. in Chemical Engineering and over a decade of experience in surfactant chemistry, she bridges scientific expertise with practical innovation. Dr. Landry is passionate about translating chemistry into consumer value and is an active contributor to industry research and collaboration.
Dr. Borja Rodríguez holds a Ph.D. in Chemical Engineering. He has nearly 20 years of experience spanning academic research and applied industrial R&D, building a strong foundation that bridges fundamental science with real-world applications.
Based in Madrid, Dr. Rodríguez has been part of Moeve Chemicals (formerly Cepsa) for over a decade, where he has held different roles within the R&D Surfactants business, including leading the Surfactants Products and Applications Development Laboratory. Today, he serves as Technical Customer Developer for global, LATAM, and Asia-Pacific accounts, working closely with Home and Personal Care customers to co-develop effective and sustainable formulation solutions.
Alex Godoy-Faúndez es académico, asesor en política climática de entidades intergubernamentales y del Gobierno de Chile, además y experto en sostenibilidad, economía circular y gestión estratégica de recursos.
Es Profesor Asociado y Director del Centro de Investigación en Sustentabilidad de la Universidad del Desarrollo, con vínculos académicos en la Universidad de Harvard y Columbia como Investigador Asociado.
Ha asesorado a ministerios en Chile y participado en procesos internacionales sobre cambio climático, economía circular y contaminación plástica. En el sector privado, impulsa estrategias ESG, innovación y transición sostenible. Además, integra el directorio de Giro Recicla, contribuyendo al desarrollo de soluciones circulares para la gestión de residuos y la valorización de recursos.
Hola! Soy Sergio Pedraza, representante de ventas en Ballestra S.p.A. para LATAM, líder global en el diseño y suministro de plantas industriales y líneas de terminado personalizadas para la producción eficiente de detergentes, tensoactivos, jabones y fertilizantes.
En Ballestra, nos especializamos en colaborar estrechamente con empresas que valoran la confiablidad, la sostenibilidad en sus procesos y buscan soluciones a la medida para su proceso productivo. Nos enorgullece trabajar con clientes que están sacando el máximo de su capacidad productiva, están comprometidos con la reducción de su huella ambiental y la gestión eficiente de recursos y de su dinero, y que desean mantenerse a la vanguardia del mercado o quieran incursionar en otros nichos del mercado de HomeCare y PersonalCare.
- VP Comisión de Salud CONCAMIN para productos de aseo
-PRESIDENTA Cámara Nacional de la Industria de Aceites, Grasas, Jabones y Detergentes CANAJAD (2021-2022)
-VP Relaciones con Gobierno CANAJAD (Cámara Nacional de la Industria de Aceites, Grasas, Jabones y Detergentes)
- VP Normalización Sector de Alimentos CANACINTRA Nacional (2014-2017)
- Liderear proyecto a nivel nacional de empresas de consumo y de elaboración de aditivos para el Proyecto del Acuerdo de Aditivos. Enlace con COFEPRIS
- Brindar soporte regulatorio para registro de producto.
- Participar en la implementación en diferentes Normas Oficiales Mexicanas
- Participar activamente junto con COFEPRIS (Comisión Federal para la Protección contra Riesgos Sanitarios) en la elaboración del Acuerdo de Aditivos y en el Proyecto de NOM 131 Formulas Infantiles.
- Participar activamente en las diferentes Cámaras y Asociaciones en las que somos miembro como CANACINTRA, CANILEC, CONCAMIN, ANIAME entre otras.
Juliana Pantalena is a seasoned executive with 15+ years of experience in the chemical industry, specializing in the Agrochemical and Home & Personal Care markets. As Americas Commercial Director at Moeve Chemicals, she leads commercial strategy and business expansion across key markets in the region, focusing on driving growth, optimizing operations, and developing high-performing teams. With a Chemical Engineering degree and an MBA in Marketing, Strategy, and Business Management, Juliana has a proven track record of strategic leadership, having held key roles at global chemical companies. She has extensive international experience across Latin America, the USA, and Europe, working in business development, strategic planning, customer relationship management, and sustainability initiatives. Throughout her career, she has successfully led global marketing transformations, implemented high-impact commercial strategies, and spearheaded product innovation to drive long-term business growth. Fluent in Portuguese, English, and Spanish, Juliana is passionate about driving innovation, expanding markets, and shaping the future of the chemical industry with a focus on sustainable growth and business excellence.
Rodrigo Cura is a seasoned chemical industry leader with 20 years of experience across diverse markets. Passionate about innovation, he combines strategic vision with hands-on leadership to deliver sustainable results and team development. His career spans sales, management and R&D roles at global companies, backed by strong academic credentials in Chemical Engineering and Management.
Marcelo Komatsu is Head of Sales for Household Care in Latin America at Novonesis, where he leads regional commercial strategy and partnerships focused on biosolutions for the cleaning industry. With extensive experience in multicultural environments, Marcelo works closely with customers to drive innovation that balances sustainability, performance, and business growth. He is passionate about leveraging biotechnology to address industry challenges and building long-term, value-creating collaborations across Latin America.
Andre Chieffi is the Senior Manager of the Surface Science Platform at Reckitt. His team works on the development of new technologies across the Reckitt’s hygiene business including the mega brands Lysol, Finish, Vanish, Harpic and others.
Before joining Reckitt in 2020, Andre did a BSc and PhD in Chemistry (University of Sao Paulo, Brazil, and University of Waterloo, Canada), a postdoc in catalysis (MIT, USA) and worked for almost 20 years at P&G (R&D centers in the UK, Mexico and Brazil). As result, he has experience in several R&D areas, including surfactants, polymers, enzymes, bleach, antimicrobials, encapsulation, active delivery and catalysis.
Expert in Cosmetic, Pet Grooming, and Household Product Regulations: With over 15 years of extensive technical knowledge of local, regional, and global regulations, as well as technologies for cosmetics, pet grooming, and household products, I ensure regulatory compliance related to ingredients, claims, and labels for these products.
Leadership and Global Team Management: I excel in efficient group management and team building, with experience leading global, multicultural, and virtual teams. My leadership approach fosters collaboration and achieves common goals.
Experience in Trade Associations: With many years of experience in trade associations such as ALIADA, CADEA, ALPHA, and CASIC, I am passionate about driving initiatives that promote industry growth and innovation.
Current Role: I lead a hybrid team, both virtual and in-person, focused on assuring product compliance by implementing business efficiency for household products in Argentina, Uruguay, and Paraguay.
Accomplished executive with vast experience and proven results in the manufacturing industry; deep knowledge acquired in large multinational companies for the design and execution of programs of excellence for technical, quality and regulatory areas.
A strong and committed leader, champion of change and results-driven. An individual with resiliency when faced with volatile situations and a proven ability of working in multicultural environments. Key success factors are based on employee development and a focus on clients and consumers.
¿Qué es Cleaning Products Latin America?
Cleaning Products Latin America (CPLA) es la conferencia de referencia para la industria del cuidado del hogar y personal, tanto en Sudamérica como más allá de sus fronteras. Este evento es una cita ineludible para cualquier profesional que se desempeñe en la industria de productos de limpieza, así como en los sectores de envases y embalajes, impresión y sostenibilidad. MÁS>>>
¿Quién asiste a Cleaning Products Latin America?
Todos los puestos de la cadena de suministro, desde los fabricantes de productos químicos hasta los minoristas. Estos incluyen cargos como:
Para ver quién asiste este año, haga clic aquí
¿Cómo puedo participar?
Posicione a su empresa como líder en las industrias del cuidado del hogar y personal, con una sólida presencia en América Latina: solicite exhibir sus productos y soluciones en el salón de exposiciones como patrocinador en 2026.
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