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Speaker interview with Heather Barker

60 seconds with the Global VP Regulatory at Reckitt Beckiser

You will take part of the main conference; could you please give us a quick overview of what we will hear from you during your presentation?

Macro trends have a significant impact on how consumers shop for products and for the types of products they choose. The world is changing quickly and it’s important for companies to evolve with the same rate of speed.

Building a strategy that focuses on these megatrends will help companies remain relevant and deliver innovative solutions to win the hearts and minds of consumers.

What are the top three market trends in the Cleaning Products Industry from your point of view?

The connected consumer, a desire for healthy/ethical living and shifting demographics are among some of the big megatrends impacting our industry

What is the best approach to meet today’s consumer demands?

It may sound simple, but listening to the consumer is first and foremost to meet their demands. Having a frontline obsession is the key to success.

It’s an exciting time to work in FMCG – challenging the status quo and bringing an entrepreneurial mindset to innovation. The emerging technologies continue to astound me and we have a real opportunity to delight consumers & solve their everyday challenges.

What are you most looking forward to at the Cleaning Products EU Conference 2020?

I’m looking forward to connecting with some old friends, and meeting new colleagues. The agenda is filled with informative content, I am certain to come away with some new ideas.