Book your ticket


Registration and welcome refreshments
Chair’s opening remarks
Thriving and surviving within the cleaning product market
Home care in 2023: an industry in transition
•    Industry Performance: An overview on how the industry performed in 2022 and what we expect to see over the next 3 – 5 years.
•    Sustainability: Globally businesses are on a path towards circularity in reaction to growing scarcity of materials and the pressure that places on pricing. The current inflationary environment is a ‘wakeup call’ to what is just over the horizon if the linear economy fails to reform with far reaching consequences for the industry.
•    Self-Care at home: The nesting and cocooning trend is not new, but pandemic disruption has been compounded by inflation, a cost-of-living crisis, and a war in Europe, turning “home as sanctuary” into a long-lasting shift in human psychology, with related spending choices affected. What we need from our home is changing, together with the type of products consumers are asking for.
Filip Hoffmann-Häußler | Global Head of Home Care, Euromonitor International
Keynote Presentation: Superior sustainable consumer products
An overview of Reckitt’s sustainability goals and examples how to deliver superior sustainable consumer products from our top brands.
Dora Zamuner, R&D Manger, Innovation team fabric care, Reckitt
Andre Chieffi | R&D Senior Manager, Reckitt
Raw material cost increase and margin pressure in detergents and cleaners formulations
•    Overview of formulation costs in different home care categories and formats
•    Insights on the impact of raw material cost increase on formulation cost and margin
•    On-shelf examples of different ways to mitigate increased margin pressure 
Roel Hermant | Co-Founder, FRAMES Formulation Intelligence
Covid & other market disruptions: how they have affected the household, industrial & institutional raw materials market and what to expect?
•    Introduction to the HI&I industry and its supply of ingredients
•    The ingredients market in 2022 and how it compares with the pre-Covid time: a quantitative and qualitative analysis
•    Current challenges: supply chain disruptions and energy crisis
•    Market forecast and what megatrends will emerge from the current situation
Anamaria Dutton | Project Manager, Kline Group
Raw materials panel Q&A
Moderator: Kris Bosman, Regional director HPC EMEA, IFF
Panellists: Roel Hermant, Co-Founder, FRAMES Formulation Intelligence
Panellists: Anamaria Dutton | Project Manager, Kline Group
Networking break
Green deal and microplastics legislation
The EU Green Deal and Industry Progress Towards EU Circular Economy Objectives
•    General introduction of the European Green Deal
Strategies and action plans under the Green Deal that impact detergents
•    Overview of Charter as the flagship initiative of the industry
Bahar Koyuncu, Sustainability and Scientific Affairs Manager, A.I.S.E
Lisa Sligting | Sustainability Manager
Microplastics: a perspective on the regulatory landscape for the cleaning products industry
Sustainable and safe – plant-based cleaning product packaging
•    Every year, up to 650,000 tons of PVOH is produced across the globe
•    But with less than 10% biodegradability in the marine environment – where does it all end up and what does this mean for the environment?
•    We know the industry needs a solution, that offers the same performance as plastic, without the associated impact.
•    Find out more about Xampla’s natural polymers that can offer a drop-in solution
Stanley Mitchell | Head of Business Development, Xampla
Biodegradable microcapsules: How does one create an alternative technology that delivers the same unique benefit, but meets ECHA's environmental biodegradability requirements?
•    Technical challenge in achieving environmentally biodegradable capsules that are chemically stable in detergent products
•    Technical approaches
•    Technical results
•    Commercialization readiness
•    Potential applications and toolbox of technologies
Jiten Dihora | Chief Technology Officer, Trucapsol LLC
Networking lunch
Accountability in sustainability
Renewable Carbon Initiative - Pioneers of the transformational shift from fossil to renewable carbon
•    Almost ¾ of human-made GHG is directly related to additional fossil carbon that has been extracted from the ground
•    Decarbonisation is not applicable to the chemical industry which needs to focus on defossilisation. 
•    Key challenge of RCI is to replace fossil carbon by renewable carbon sources, which are biomass, CO2 and recycling of carbon-containing waste streams (bio and plastic waste)
•    RCI offers its members advocacy, reports and papers, networking, shaping the initiative, working groups (for labeling, policy, recycling and sustainability), and visibility.
Anke Schwarzenberger | Project Manager, Renewable Carbon Initiative
What’s next for life cycle assessment? Exploring the transition from voluntary disclosure to mandatory requirement
•    What are the differences between LCA and PEF methodologies,
•    How can the PEF can facilitate product comparisons and consumer decision
•    Understand the relationship between the PEF and EU legislation (e.g., EU Taxonomy, Waste Framework Directives)
•    How can these methods help you make informed supply chain choices
Judith Friesl | Managing Director, Yordas GmbH
Networking break
Sustainable raw materials and innovations
Multifunctional ingredients : a new approach to rethink the cleaning experience
•    Home Care market is at a crossroads of performance and sustainability. 
•    To answer consumers’ needs and formulators’ challenges in laundry, dishwashing and surface care applications, Symrise has developed a brand new product range based on multifunctionality. 
•    Multifunctional ingredients can replace several ingredients at once bringing multiple benefits to the formula: effective cleaning performance, sensory experience & product aesthetic, formula protection.
•    Multifunctional ingredients help to meet the market requirements of transparency and sustainability.
Tony Bartolini | Global Category Director, Home Care, Symrise
Detergents… another way to reduce your Carbon Footprint
•    What are the main consumers’ environmental concerns?
•    Our responsibility towards these concerns and our actions
•    Our solutions to reduce the CO2 emissions and the carbon footprint along the supply chain
Najwa Nassif | Business Development Manager, Home Care and Professional Cleaning, ARKEMA
Novel fermentation-produced sophorolipids: High-performance, safe and sustainable biosurfactants
•    Bio-based, readily biodegradable surfactant alternatives
•    Boost sustainability profile with low carbon, palm oil-free ingredients
•    Co-surfactant opportunities
•    New I&I formulation library
Tim Staub | Chief Executive Officer , Locus Performance Ingredients
Revolutionizing the cleaning industry with biosurfactant technology
•    Consumer trends in home care cleaning and the importance of mild solutions
•    How biosurfactants combine powerful cleaning performance with highest sustainability standards
•    Powerful hard surface cleaners especially mild to sensitive skin and surfaces
•    How to formulate powerful and mild hard surface cleaners with Evoniks biosurfactants 
Silvia Jentsch | Manager Technical Services, Evonik Operations GmbH
Joint biosurfactants panel Q&A
Timothy Staub, CEO, Locus Performance Ingredients 
Silvia Jentsch, Manager Technical Services, Evonik Operations GmbH
Chair’s closing remarks
Networking drinks reception
Drinks Reception Sponsored by *Cosun Biobased Experts*
Skyy Bar at the Westcord Fashion Hotel Amsterdam
Join us for a networking drinks reception at the Skyy Bar, Westcord Fashion Hotel. A beautiful venue with stunning views across Amsterdam.
Coaches have been arranged to leave the Steigenberger Airport Hotel promptly at 17:30, arriving at the Skyy Bar at 18:00.
The drinks reception will run until 19:30. After which delegates can either travel back to the Steigenberger Airport Hotel on one of the organised coaches OR travel into Amsterdam City Centre (Centraal Station) on the other organised coach

Skyy Bar at the Westcord Fashion Hotel Amsterdam
Hendrikje Stoffelsstraat 1 | 1058 GC Amsterdam
+31(0)20 - 810 08 00
Registration and welcome refreshments
Chair’s opening remarks
Exploring consumer habits and trends
Keynote: The new consumer landscape: speed and flexibility as table stakes
From the rise of global terrorism, the Euro crisis, the migration crisis and the climate emergency all the way to Brexit, the pandemic, the rise of AI, war and high inflation: Since the 2000s, both the frequency and the depth of large-scale disruption have increased globally. This is impacting on the mindsets, values and behaviours of consumers. In the years ahead, disruption will continue to be the norm. As a result, businesses must anticipate more sudden swings in consumer sentiment, and their ability to adapt and innovate fast will move to the centre of key capabilities in FMCG. An outlook on consumers, retail and the innovative power that suppliers must bring to the table.

Boris Planer | Head of Consumer and Market Insight, DACH, WGSN
How to sustain sustainable washing habits
•    Increasing costs
•    Formulation changes 
•    Consumer habits
•    Sustainability
Dr Barbara Duecker | HHC Innovation and Insights Manager, Novozymes A/S
Private Label Market
Developing sustainable and economical solutions to meet consumer needs
•    Packaging solutions to meet plastic tax schemes
•    Concentrated cleaners for a refill concept 
•    Building a diverse set of sustainable solutions
Ben Bonte | Product Development Formulation Manager Manual Dishwash & Hard Surface Cleaners, McBride
Choices matter: 360° green customization development in a fast moving market
Nopa Nordic believe that choices matter and with a green DNA we are developing with the aim of delivering products that are green and effective. Our product journey and entire manufacturing setup are based on a 360° Green Customization with focus on developing formulation based on natural and plant-based ingredients, and custom-designed packaging that meets a circular market demand.

Daniel Hürdum | Project Manager, R&D, Nopa Nordic
Networking break
Sustainable Packaging Solutions
Refill - Technology-led innovation to revolutionize the way we consume
•    Fully automated dispensing
•    High speed closed fill technology
•    Smart packaging
•    Data intelligence
•    Supply chain optimisation
Liselotte Graas | Chief Marketing Officer, Fyllar
Viable reuse systems - make it sexy, make it sell
•    The big why - trends and legislative triggers
•    Three pillars of successful reuse and refill
•    How to turn your customers on - four elements to spark lasting behavioural change
Willemijn Peeters | CEO & Founder, Searious Business
Making sustainability financially attractive: Plastic taxes and eco-modulation of EPR fees
•    Overview of plastic tax schemes in Europe
•    Overview of eco-modulation of Extended Producer Responsibility (EPR) schemes in Europe
•    Uncovering the impact on producers and their journey towards more recyclable packaging
Vivian Loftin | Co-Founder and Managing Director, Recyda GmbH
Networking lunch
Sustainable Packaging Solutions
Will paper ever replace plastic? Case study of how Reckitt & Mondi bring paper-based pouch for automatic dishwashing tabs to life.
•    There isn’t one way to sustainability in packaging: trade-offs between barrier properties and renewable content
•   Challenges of paper-based materials vs plastic
•    Success story of a paper-based pouch launch for Finish automatic dishwashing tab
Krzysztof Krajewski | Director, Packaging Sustainability, Reckitt
Thomas Kahl | Head of Sustainable Packaging Solutions Channels, Mondi
Solid laundry detergents to eliminate hard plastic packaging
Innovations and new markets
Leveraging digital chemistry strategies to drive innovation of cleaning products
•    Molecular modeling techniques can be used to understand and design new cleaning product formulations 
•    ML techniques can be used to combine experimental data with chemistry to produce predictive models fast
•    Packaging-product interactions can also be modeled, which will become more routine as bio-based plastics become widespread 
Dr. Jeff Sanders | Product Manager, Consumer Goods , Schrödinger GmbH
Probiotics in cleaning. A review about EU active players, marketed products, and the today regulatory status
•    Probiotics: what are they and how they work
•    Regulatory frame: how are they considered today by the authorities
•    The market: who are the main suppliers and type of products; a few examples of consumers products are on the market today
•    Cleaning with bacteria: what makes sense based on the mode of action and the consumers expectations
•    Wrap up: a perspective of how this market could evolve depending on many factory mentioned above
Mauro Davanzo | Head of Business Development, Specialities
Chair’s closing remarks
End of the conference

Download the programme