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Agenda

Registration and welcome refreshments
Chair’s opening remarks
Trends, Challenges, and Regulations in Home Care
Home care: An industry redefined by sustainability and consumer demand
  • Legislative and consumer-driven shift towards cold and quick wash innovations
  • Growing focus on holistic health with natural, plant-based cleaning solutions
  • Sensorial enhancements offering mood-boosting and wellness benefits

Filip Hoffmann-Häußler | Global Head of Home Care, Euromonitor International
Finding the right balance between sustainability & economy viability
  • How fast, how deep can we improve the environmental sustainability in Household products
  • Example of economic viable sustainable improvement
  • Technological and market hurdles to further improve the sustainability

Philippe Dieumegard | Head of product development-Division Liquid Detergent., McBride NV/SA
R&D for Growth, Breakthroughs and Sustainability
Networking break
Revision of the detergents regulation: fostering competitiveness and innovation for the industry
  • The aims behind the revision of the detergents regulation
  • Timeline of the revision
  • Priorities of the detergents industry

Jan Robinson | Scientific and Regulatory Affairs Director, A.I.S.E.
The suppliers tension field between competitiveness and environmental ambitions
  • EU chemicals in the global context
  • Market, environmental, and regulatory trends
  • The “very new normal”

Dorothee Arns | Director General , FECC
Panel discussion: Regulation and advancing test methods for modern cleaning products structure
- The need for harmonized standards and the role of independent institutes
- Bridging gaps between current test outputs and industry needs (e.g., AI demands)
- Balancing innovation with regulatory and reproducibility requirements

Moderator:  Andre Chieffi, R&D Senior Manager, Reckitt
Panellists: 
Philippe Dieumegard, Product Development Formulation Leader for Laundry, Dish and Hard Surface
Liquid detergent, McBride NV/SA
Cesar Vargas-Razo, Principal Consultant, Sagentia Innovation
Barbara Dücker, Senior Market Insights Specialist Novonesis
Matthäus Ryl, Health & Nutrition, Cosmetics & Hygiene – Business Development Manager Detergents, SGS (tbc)
Networking lunch
Building Bridges: Collaborating Across Industries
The home appliance perspective: Advocating for fair and effective mitigation strategies
  • Latest insights on microplastics release in domestic washing
  • Balancing performance, safety, and consumer choice
  • Innovation and competitiveness: Bridging the gap between regulatory requirements and their enforceability

Giulia Zilla | Policy Director on Energy and Environment, APPLiA
Hygiene systems in DishCare: how consumer perception changed with COVID
  • Consumer Study on hygiene perception in DishCare during Covid
  • Increased focus on hygiene aspects beyond previously common target groups
  • Hygiene certification in DishCare

Paul Richter | Head of Regulatory Affairs & product Compliance, Midea Europe
Changing consumer dishwashing habits and choices, and their sustainability implications
  • The evolution of consumer trends in dishwashing and cycle choice.
  • Recent life cycle assessment (LCA) results related to dishwashing
  • The implications of certain choices regarding cycles and changes in dishwashing behaviour

Maria Papadaki | Senior Director of R&D, P&G
Pre-treating behaviour before loading items into dishwasher: observation of consumer habits and measurement of resource consumption
Advancing Sustainability in Automatic Dishwashing: CO2 Footprint in a Consumer-Centric Ecosystem
  • Current State Analysis: A snapshot of our present sustainability efforts
  • Sustainability Messaging: Strategies to promote sustainability messages
  • Sustaining Focus: Ensuring continuous commitment to a sustainable automatic dishwashing category

Dr. Frank Dierkes | R&D Senior Manager, Reckitt
Networking break
Consumer-oriented design of sustainable cycles and detergents: working together to effectively change behaviour in automatic dishwashing?
  • Evaluating the real-world energy savings of dishwasher ECO-programmes
  • Assessing the effectiveness of Energy Labels in driving resource conservation in automatic dishwashing
  • Adapting cleaning practices to meet evolving consumer expectations and sustainability demands
  • Exploring collaborative opportunities between dishwasher manufacturers and detergent producers to enhance sustainability

Prof. Dr. Rainer Stamminger | Professor of Appliance and Process Engineering, University of Bonn
Panel discussion: Harnessing industry collaboration to accelerate consumer adoption of short wash cycle
Moderator:
Rainer Stamminger, Prof. emer. University Bonn
Panellists:
Matthäus Ryl, Health & Nutrition, Cosmetics & Hygiene – Business Development Manager Detergents, SGS
Maria Papadaki, Senior Director of R&D, P&G
Giulia Zilla, Senior Policy Manager, Energy & Environment, Applia
Paul Richter, Midea Europe
Frank  Dierkes,  R&D Senior Manager,  Reckitt Benckiser Global
Chair’s closing remarks
Networking drinks reception
Registration and welcome refreshments
Chair’s opening remarks
Market Perspectives and Trends
Market formulations and cleaning performance: A product comparison study
  • Examples of in-depth market formulation and product performance assessments, evaluating changes over time and differences between brands
  • Understanding the impact of formulation changes on product performance and the need to establish reliable correlations
  • Reliable correlations can support ingredient (raw material) and product development & innovation, providing competitive advantage in the market place

Barbara Dücker, Senior Market Insights Specialist, Novonesis


Roel Hermant | Co-Founder, FRAMES Formulation Intelligence
The sustainability paradox: are greener and better really opposite?
  • Overview on Italian market and sustainability interest and perception of Italian consumers
  • LCA analysis as success criteria for product initiative
  • A case study on laundry detergent formula reinvention with reduced chemistry and improved performances

Alessandra Valentini | F&HC R&D Scientist , Fater spa
A new AI tool to develop new products and optimize performance in FMCG sector
  • Turkey’s growing laundry, dishwash and hard surface markets
  • Innovation trends
  • Hayat’s Innovation strategy in a fast growing economy
  • Development of a new AI tool for product development what we have learned, what are the advantages what will be the future of applied R&D with AI

Dr. Serhan Boduroglu | Research and Development, HAYAT
Raw Material Innovations
The rise of green ingredients in Europe's HI&I cleaning industry
  • Overview of the european HI&I market: Analysing and sizing applications 
  • Understanding green ingredients: Definition and their adoption in cleaning applications 
  • Market valuation: The size of green ingredients within the HI&I sector 
  • Growth catalysts and challenges: Exploring the drivers and barriers for green ingredients 
  • Future perspectives: Trends in green ingredients by chemical composition and application

Carlos Galan | Project Lead, KLINE +Company
Networking break
High performance sustainable solutions for concentrated laundry detergents
  • Delve into how changing consumer behaviours are driving the shift towards concentrated formats and lower wash temperatures 
  • Explore insights into formulation challenges when balancing performance with reduced dosage requirements in modern detergents 
  • Discover innovative sustainable solutions for effective stain removal (fat stains and body soils removal) at low temperatures 
  • Dig into how new biodegradable cleaning boosters are meeting both environmental and performance demands

Dr. Maria de Moragas | Senior Marketing Manager, Home Care / I&I Europe, BASF
Hydrophobes based on branched synthetic alcohols: a technical comparison with linear and semi-linear alternatives
  • Influence of different hydrophobic structures on the properties of the final alcohol ethoxylates
  • Key performance differentiation between natural linear and branched synthetic alcohols
  • Comparative examples in model applications will be presented

Silvio Carrettin | Products Technology Advisor, ExxonMobil Technology and Engineering
IFF home & personal care ingredient innovation through biotechnology
Norway leading the way: The first high-active LAS partly based on renewable carbon. LAS from petrochemical to biobased surfactant
Spotlight Presentations
‘Spruce-up’ with wood-based biopolymers
  • Natural stabilization – MFC prevents viscosity changes and keeps microcapsules suspended
  • Sustainable innovation – A biobased, GMO-free alternative to synthetic stabilizers
  • Real-world comparisons – Performance vs. leading synthetic cationic acrylic polymers

Sondre Lomeland | Buisness Analysts, Borregaard
Solving the green disinfection and preservation challenge
  • Sustainable disinfection & preservation
  • Preservation up to pH 7
  • Replace quats and isothiazolinones

Esther Lansdaal | Senior Biocide Application Specialist, Corbion
Developing new Home Care additives with sustainability built into their design
Joint panel Q&A
Networking lunch and close of conference

Download the programme

Cleaning-Products-Europe-2025-14-3-25