The Fast-paced Green Chemical Market in Cleaning Products: Updates & New Initiatives
From Sustainability to Purpose
  • Addressing sustainability in the wake of Covid-19 and changing consumer priorities

Filip Hoffmann-Häußler | Senior Research Analyst – Home & Tech / Project Lead – Home Care, Euromonitor International
Innovation, Sustainability and Cost Trends in Detergent Formulations
  • Direct access to on-shelf home care formulation intelligence
  • Formulation trends in household care consumer products
  • Sustainable ingredient trends

Jean-Paul Janssens | Formulation Advisor, FRAMES Formulation Intelligence B.V
A Sustainable Supply Chain for Palm-derivatives in the Cleaning Sector: How to Achieve it with RSPO
  • Palm Kernel Oil Supply Chain
  • RSPO Supply Chain Models ( IP, SG, MB, Credits) their main aspects and market developments
  • Tools and sectoral initiative in relation to sustainable palm derivatives

Francesca Morgante | Sr Manager, Europe (Market Transformation) , Roundtable on Sustainable Palm Oil – RSPO
Which Wood you Choose? How Wood-based Biopolymers Reduce CO2 Emissions Without Sacrificing Cleaning Performance
Climate change has become a major concern for the global consumer. Addressing climate concerns will require cleaning product manufacturers to disclose CO2 emissions associated with their products. LCA analysis provides a comprehensive scientific method for assessing the climate impact of cleaning chemicals. LCA and performance testing is used to compare a Borregaard lignin biopolymer with a synthetic polycarboxylate dispersant. The lignin biopolymer has significantly lower CO2 emissions than the polycarboxylate, which is due to sustainable non-agricultural raw materials, high raw material utilization, and energy-efficient water-based processes. The lignin biopolymer outperforms the synthetic polycarboxylate in preventing films and spots in autodish formulations. Wood-based chemicals provide a cost-effective option to significantly reduce CO2 emissions in cleaning products, without sacrificing performance.
  • Climate change concerns will likely compel manufacturers to disclose CO2 emissions on cleaning product labels.
  • LCA provides a comprehensive scientific tool to compare emissions from alternative cleaning product ingredients, and this shows wood-based lignin biopolymers have significantly lower CO2 emissions than polycarboxylates.
  • Performance testing in dishwasher anti-filming trials show that the lignin biopolymer and synthetic polycarboxylate have comparable performance.

Ross Ellis | Senior Scientist, Borregaard
Launch of the New Version of the Ecocert Standard for Natural Detergents
  • Framework
  • A step forward for sustainable detergents

Pauline Raffaitin | Manager Business Unit Home and Personal Care, ECOCERT
How to Exploit Simulation in your R&D

Complex fluid and material simulation has been a burgeoning area of research and development in academia since the latter half of the 20th century. On the other hand, embracing this crucial technology within industry and private sector R&D laboratories is proving to be sluggish at best. This presentation will outline strategies for surmounting the typical barriers to simulation adoption within R&D, and why this effort is crucial for keeping on the edge of the "digital R&D" wave.

Nicholas B. Tito PhD | Modeling Expert , Electric Ant Lab (RheoCube)
More than just SLES – Different Sustainability Concepts for Ethersulfates (in Fabric and Homecare)
  • Introducing Sasol’s new developments and initiatives in sustainability products used for homecare.
  • Examples: Introducing advantages of high-concentrated MIPA Laureth Sulfate for Fabric & Homecare and first bio-ethylene based EO for SLES in Europe.

Dr. Christoph Groß-Heitfeld | Manager R&D - Fabric/Homecare and I&I, Sasol Germany GmbH
Panel Discussion Session: What are the advancements and new challenges to develop more environmental friendly products?
All the speakers involved in the masterclass session will particpate in the debate.
Chair's Final Wrap Up & Conclusions
Session 1 – Household Cleaning Products Market: Trends, Demands & Growth
Registration & Welcome Refreshments
Chair’s Opening Remarks
Opening Keynote Address: Efforts of the Industry to meet the Green Deal Objectives on a Circular Economy: How to work Collaboratively?
Virtual Keynote Address: The Future of Sustainability in Household Cleaning
Sustainability is a key topic on the lips of consumers and companies alike, but the route to success is not necessarily simple or easy. Companies have to balance cost, efficacy and environmental impact in order to appeal to consumers and remain profitable.
  • An introduction of the current trends around sustainable household cleaning products, consider the most important issues that consumers want to see action on, and identify what consumers will be looking for in the sustainable products of tomorrow.

Richard Hopping | Global Household Analyst, Mintel
CLP Regulatory Updates
  • CLP Regulatory updates through Annex VI updates (CLH process).
  • New annexes and classifications already in-place and in-coming.
  • CLP needs to be considered with a clear view of the wider regulatory landscape.

Augustin Debacker | Regulatory Affairs Manager REACH/Biocides, Staphyt Regulatory
Networking Break
Session 2 – Sustainable Cleaning: Working Together across the Supply Chain
Panel discussion Session: Safe, Circular & Responsible Cleaning: How Leading Household & Professional Cleaning Products Companies are Leveraging Cradle to Cradle Certified to Advance Sustainability
Ingredient suppliers, brands, retailers, consumers and investors are broadening their focus to the entire supply chain and many critical aspects of sustainability – ingredient safety, circularity, climate, water and soil quality, and social responsibility – for product and packaging.  As a result, clear sustainability metrics for ingredients; resources to help brands assess and optimize their formulations, manufacturing and packaging; and trusted, third-party certifications are becoming increasingly important for cleaning products companies to evaluate, improve, and to validate and communicate sustainability claims. 
  • A description of the global approach of Cradle to Cradle Cerfied and the opportunity to hear from a leading professional and household cleaning product company on how they are leveraging the framework to advance their sustainability efforts.
Speakers include:
  • Monica Becker, Director of Beauty, Personal Care and Household Products, Cradle to Cradle Products Innovation Institute
  • Dzung Vu,  Head of Regulatory Global e-commerce Hygiene, Reckitt
  • Lies Marijnissen, Product Sustainability Manager, Greenspeed
Croda’s Sustainable Solutions to Becoming Climate, Land and People Positive by 2030
  • How can Croda enable customers and consumers to reach their sustainability targets?
  • Croda’s methods to assess bio-based surfactants and green solvents to achieve sustainable cleaning formulations?
  • Our vision about the future of green formulations in cleaning and household products.
  • How to work collaboratively across the supply chain, providing sustainable ingredients to customers.

Alex Sanchez | EMEA Business Development Manager - Home Care, Croda Europe Ltd
Brands & Digital Technology Q&A
  • How to work towards circularity for the development of more sustainable products: From recycling packaging to environmental friendly formulations?
  • Strategic Approach & Supply Chain Production During COVID-19:  How are the big leaders coping with the challenges of this year? How the future looks like?
  • Digital tools from the COVID-19 era: incorporating digital technologies in the daily R&D practice; changing to environmental friendly formulations using digital experimentation.

Speakers include;

Dr. Mark Stalmans, Global Product Stewardship & Sustainability,  Procter & Gamble
Jurjen van Rees Commercial Director / COO, Electric Ant Lab (RheoCube)
Anisha Gupta, Co-Founder,  Bluebird Climate

Networking lunch
Session 3 – Sustainable Packaging in Cleaning Products Sector
Sustainable Cleaning Products Packaging – A Strong Opportunity for Closing the Loop (of Recyclability and Recycled Content)
The Market Evolution for Home Care PCR-containing Packaging and What Solutions Are Coming
  • The evolution of the legal environment in Europe concerning packaging.
  • Deep dive on the various PCR types and their potential for Home Care applications.
  • Case Study on a PCR packaging solution.

Geoffrey Gendebien | Marketing Manager, Home and Personal Care + Baby Nutrition, Amcor
A Plant Protein-based Replacement for Single-use Plastic
Based on 15 years’ research at the University of Cambridge, Xampla is leading the charge to bring to market an alternative to plastic made from plant protein material that inherently biodegrades if it reaches the environment.
  • Reframing the discussion on packaging to recognise plastics within products as well as in external packaging.
  • How to avoid thousands of tonnes of microplastics and other synthetic polymers from entering the environment through hidden packaging in products such as fabric softeners and dishwasher tablets.
  • How brands can meet their sustainability goals without compromising on quality for consumers.

Dr Marc Rodriguez Garcia | Chief Technology Officer, Xampla (a technology start-up company, spin-out from the University of Cambridge)
Panel discussion session: Initiatives for Green/Recycling Packaging in Cleaning Products
Panel discussion session: Initiatives for Green/Recycling Packaging in Cleaning Products
  • Main opportunities in the industry – the packaging journey from design and manufacturing to the shelf.  
  • How the packaging industry is coping to keep circularity/green goals in place.
  • What are the requirements in stores?/Trends to attract more consumers.
  • Green packaging design.
Panellists include:
  • Thomas Kahl, Project Manager EcoSolutions, Mondi Group
  • Geoffrey Gendebien, Marketing Manager Home and Personal Care + Baby Nutrition, Amcor Flexibles Packaging Europe
  • Dr. Marc Rodríguez Garcia, Chief Technology Officer, Xampla  (a technology start-up company, spin-out from the University of Cambridge) 
Networking break
Session 4 – Consumers’ Insights
Home Care – Beyond the Pandemic
The pandemic has led to an increased hygiene awareness among consumers. We have witnessed an unprecedented uptake in cleaning and a significant increase in e-commerce sales globally. The crucial question is:
  • Which of these newly established cleaning habits and changes in consumer behaviour will remain relevant in a post-pandemic world? In this presentation, Euromonitor’s Global Head of Home Care, will discuss estimated forecast growth across categories and distribution channels.

Filip Hoffmann-Häußler | Senior Research Analyst – Home & Tech / Project Lead – Home Care, Euromonitor International
Sustainable Cleaning Products: Driving Necessary Evidences for Confidence Towards Consumers
  • Consumers’ perception of "sustainable".
  • How to help companies to secure their supply chain and to bring guarantees to consumers or users.
  • Framework for green claims.
  • Third-party labels use on products.

Pauline Raffaitin | Manager Business Unit Home and Personal Care, ECOCERT
Chair’s Closing Remarks
Networking Drinks Reception
Session 5 – Updates on Laundry Detergents
Registration & Welcome Refreshments
Chair's Opening Remarks
Keynote Address: Trends for Laundry Care – Appliances, Textiles and Detergents
DIY4U - Integrating Digital and Physical Technologies to enable Personalisation and Make-on-Demand
The Horizon 2020 Project DIY4U aims to develop and promote adoption of collaborative small-scale production approaches and product personalisation in the laundry detergents and wider FMCG sector.
  • Introduction of the project and its progress so far: how the project is creating a digital platform for product personalisation and small-scale manufacturing.
  • Description of innovative technologies and approaches being explored.
  • A discussion on the impact of the project on the industry and how companies and organisations can engage with the project in the future.

Mark Taylor | Manager Automation and Digital, Centre for Process Innovation (CPI)
Networking break
Clean and Fresh Laundry?
Detergent industry empowers consumers to clean their clothes deeply, so smell fresh, to feel safe in their clothing and their home, and to present the best version of themselves to the world. Laundry is an inherently personal chore and one where consumer benefits drive the backbone of product development - formulation priorities, performance, and claims. Detergent testing and industry standards reflect these priorities today. But, there is a major consumer care-about where standardizing performance has been fundamentally forgotten: odour removal. Odour is equally as important to consumers as visible cleaning.  A significant portion of consumers today say that smell is one of the most important ways they assess laundry performance.
  • A proposal to step towards the inclusion of sensory parameters beyond visible cleaning to satisfy comparative testing on all ranges of key consumer benefits:  from visible stains and invisible impurities through deep clean and malodour removal.

Dr Barbara Duecker | HHC Innovation and Insights Manager, Novozymes A/S
Session 6 – Solutions, Formulations & Fragrance
Mandatory Due Diligence for Deforestation and Human Rights
  • The impact of the new EU regulations on the household and cleaning products sector

Ruben Brunsveld | Ruben Brunsvled, Deputy Director EMEA, Roundtable on Sustainable Palm Oil - RSPO
Greener Cleaners: Solutions for Plastic Waste Reduction
  • A guidance for the production of concentrated antimicrobial liquid and powder formulations that perform as well as conventional diluted formats.
  • Practical examples of formulations, as well as formulation tips & tricks will be presented and discussed.
  • How can we reduce the volume of plastic waste generated while removing water  by leveraging these strategies, and as consequences, bring significant savings on transport costs?
  • Implementing a safe, sustainable preservation solution to increase shelf life in these products also contributes to lowering the amount of plastic and spoiled product discarded.

Esther Lansdaal | Senior Biocide Application Specialist, Corbion
Networking lunch
Solid Probiotics in Detergent Products: The Future is Zero Waste Cleaning
  • R&D challenges to improve the products.
  • Examples of solid probiotics in detergent products and specific target applications.

Dr. Clara Pochetti | Sales Manager, BBA ECOTECH S.r.L
Session 7 – Testing, Innovation & The Future of the Cleaning Product Industry
Use of a SARS-CoV-2 Surrogate to Assess Multiple Product Types in a Wide Range of Laboratory Test Methods
  • Industry response to the pandemic
  • Testing a SARS-CoV-2 surrogate
  • Assessment of multiple product types in a range of standard test methods

Dr Samantha Westgate | CEO, Perfectus Biomed Group
Panel Discussion: The Next Generation Leaders in the Cleaning Products Sector
  • How can the industry encourage a diversified workplace? Are there differences across the regions?
  • How to empower new generations (and women) to get into STEM/Science fields
  • How is the industry engaging with the next generation leaders?
  • How can the industry empower more women to undertake leadership roles?
  • How can we contribute to the evolution of the industry?
 Chaired by:  Heidi Beatty,  CEO, Crown Abbey
 Panellists include;
  • Heather Barker, Global VP Regulatory, Hygiene & Group Business Solutions, Reckitt
  • Kristin Cordz, VP of Business Development for Market Actives and Vice Chair of the Future Leaders Board for the American Cleaning Institute
  • Anisha Gupta, Co-Founder,  Bluebird Climate
Chair’s Closing Remarks

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