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Agenda

Keva Fragrances: Crafting Unforgettable Scent Experiences for Home & Laundry
Snapshot of Keva capabilities & Sneak peek into the latest trends in Laundry & Home Fragrances
 • Introduction to Keva Fragrances: Our mission, expertise, and innovation pipeline
 • The Science of Scent: How fragrance design enhances perceived cleaning benefits and performance
 • Trends Spotlight: What’s hot and what’s next in cleaning products and olfactive landscapes.
Medha Tawde Bhagat | Executive VP – Fragrances, Keva UK Ltd.
Interactive Olfactive Sessions: The Art of Fragrance in Home & Fabric Care
• From Quick Wash to Wellbeing: Explore the latest scented trends and uncover opportunities for your brands and clients
• Hands-On Exploration Stations: Experience fragrance prototypes, from functional boosters to premium olfactive trends
• Meet the Experts: Engage with our teams to discuss fragrance formulation, claims, and storytelling.
Medha Tawde Bhagat | Executive VP – Fragrances, Keva UK Ltd.
Welcome reception sponsored by Keva Fragrances
Registration and welcome refreshments
Welcome
Sandra Haines, Senior Conference Producer, Smithers
Regulation, Consumers & Market Dynamics
Clean, smarter, better: Navigating tomorrow’s home care landscape
This presentation will explore the key forces shaping the home care industry as it evolves in response to shifting consumer expectations, technological developments, and market dynamics. The session will provide an overview of the most significant emerging themes influencing product innovation, sustainability efforts, and brand strategies, as well as broader cultural and behavioural changes that are redefining how consumers approach home care.
Filip Hoffmann-Häußler | Global Insight Manager: Home Care, Euromonitor International
New EU detergent rules & ethanol reclassification: Navigating dual regulatory disruption in cleaning products
• Overview of the upcoming EU Detergent Regulation recast and its implications for formulation, labelling, biodegradability and digital product requirements.
• Expected impacts of Digital Product Passports and evolving data-traceability standards on product development and market access.
• What the potential CLP reclassification of ethanol could mean for cleaning, hygiene and disinfection applications across consumer and professional markets.
• Practical considerations for adapting portfolios, managing risk and ensuring compliance under multiple regulatory transitions between now and 2025+.
Christoph Schwarz | Senior Product Safety Manager, Chemicals & Product Safety, knoell Germany GmbH
Keynote: Innovation and sustainability: Committed from purpose to action – How we turn our commitment into tangible results for a cleaner future
• Sustainability as a strategic axis: Embedding sustainability into product development and portfolio strategy
• Success stories that make a difference: Practical examples of innovation delivering measurable environmental benefits
• Synergies in decarbonization: The major industrial challenge and circularity as the path to achievement – How Persán collaborates across the value chain to accelerate decarbonisation and circularity
Arturo Enguix | R&D Manager, Persán
The balkan detergent landscape: Consumer behavior, scent preferences and market dynamics
• Why Compare Balkan and Other European Markets?
• Consumer Buying Power & Price Sensitivity
• Dosage Habits & Product Efficiency Perception
• Fragrance Preferences
• Opportunities for the Industry
Blaženka Ćiško Anić | R&D Director, SAPONIA
Networking break
A success story in ADW from launch to market leader in one year
• Turkish market trends for ADW and HDW
• Hayat’s new strategy for these markets
• Product development journey what we planned how we implemented AI for surfactant optimization
Dr. Serhan Boduroglu | Research and Development, HAYAT
Unlocking Value Through Low-Carbon Collaboration
Cleaning scope 3: From complexity to climate action in the cleaning products value chain
Scope 3 emissions—those occurring outside a company’s direct operations—are the largest and most difficult to address in Cleaning Product Value Chain. This keynote will explore why Scope 3 matters, and how companies can navigate the landscape of data challenges, and supplier engagement while capturing business opportunities. It will also highlight how the World Business Council for Sustainable Development, with open initiatives such as PACT or The Climate Drive are helping to unlock Scope 3 at scale.
Jenny Kwan | Director, Climate Action & Member , WBCSD Extended Leadership Group
The chemical industry journey to decarbonize chemical value chains
Decarbonisation vs. defossilisation: Understanding the pathways for climate action
• Why decarbonisation is not a sufficient strategy for the chemicals and materials sector
• What defossilisation means and why we need it
• Policy framework impacting this development
• Some examples from the cleaning products industry
Lara Dammer | Head of Department “Policy & Strategy”, nova-Institute
Detailed life cycle assessment (LCA) of RSPO certified and non-certified palm oil
• Insights in the methods and data used for calculating life cycle impacts of palm oil
• Results of RSPO certified and non-certified palm oil
• Discussion of how to use the data and how to mitigate impacts
Jannick Schmidt | CTO, 2.0-LCA
Networking lunch
Accelerating decarbonization and unlocking value through value chain partnerships
Businesses are actively pursuing practical strategies to decarbonize hard-to-abate sectors. To accelerate decarbonization and mobilize the necessary investments, collaboration with suppliers and customers across the value chain is essential. In this presentation, we’ll discuss how to turn the challenges industries face in decarbonization into opportunities for growth; the importance of value chain partnerships to unlock value; and the critical role of market-based mechanisms in linking supply and demand.
Peter Sandkuehler | Senior Business Sustainability Director for Europe, Middle East and Africa, DOW
Addressing climate change and decarbonisation – a perspective from a consumer goods company
Panel discussion

Moderator:
Dr. Emma Gibbin-Lameira, Senior Scientific Communications Manager Fabric and Home Care, P&G
Panellists: 
Jannick Schmidt, CTO, 2.0-LCA
Suzanne Greene, Global Purchasing Sustainability Director, Dow
Eric De Deckere, Sustainability Director, CEFIC
Michel Dirickx, Senior Vice President, Fabric & Home Care Purchases and General Manager Chemicals, P&G
Lara Dammer, Head of Department “Policy & Strategy”, nova-Institute

Networking break
Circular & Bio-Based Polymers in Cleaning Products
Sustainable polymers in liquid formulations 2040: Defossilization, circularity, and compliance—catalysed by the Royal Society of Chemistry
• The two time-bound missions of the Sustainable PLFs Revolution Roadmap:
  • Scaling biodegradable polymers in liquid formulations by 2030
  • Building circular infrastructure for PLFs by 2030
• Integrating chemical research with digital innovation to support regulatory compliance under ESPR/REACH
• The role of pre-commercial, ecosystem-wide collaboration in enabling industry-wide transformation
• Opportunities for UK–EU alignment to accelerate sustainable PLF development
Kate Carlisle | Programme Manager, Sustainable Polymers, Royal Society of Chemistry
Sustainability in home care
Towards Circular Cleaning Products
• The EU Circular Economy Action Plan and ESPR call on the cleaning products industry to create circular solutions.
• Companies like Kiilto have ambitious targets to make supply chains more circular and reduce carbon footprints.
• Innovation is needed to convert non-edible biomass side-streams into high-performing ingredients and formulations.
• Borregaard and Kiilto are collaborating to transform lignin, a pulp and paper by-product, into an effective laundry detergent ingredient.
• The lignin-based solution delivers up to 70% lower Scope 3 emissions compared to petrochemical alternatives.
• Updating EU Ecolabel criteria is essential to enable innovation and accelerate circular detergent ingredient development.

Arturo Perdomo, Project Director, Biopolymers, Borregaard
Tomi Peltonen | RDI Manager, Kiilto
Water-soluble polymers: the misunderstood materials
• Sustainable water-soluble films
  • Sustainable sourcing (mass balance, ISCC+,bio-based precursors), 
  • Production (lowered emissions, I can share our product carbon footprint and pathways to reduce the same by 40-50% by 2035)
  • End-of-life (biodegradation, compliance with Ecolabel and DETREG)
• Natural water-soluble films (we have a number of new products using alternative feedstocks in various stages of development)
Yash Parulekar | Director, Sustainability, Product Stewardship, Regulatory, & Gov. Affairs, MonoSol, A Kuraray division
Panel discussion: The Future of Sustainable Polymers

• How the industry can shift from fossil-based to bio-based and circular polymer feedstocks
• What’s needed to balance performance, biodegradability, and regulatory compliance (ESPR, REACH, Ecolabel)
• How brand owners, suppliers, and innovators can scale sustainable polymers across the cleaning value chain
Moderator:
Yash Parulekar, Ph.D., Director, Sustainability, Product Stewardship, & Gov. Affairs, MonoSol, a Kuraray Company 
Panellists:
Professor Anju Massey-Brooker (FRSC), Programme Lead Sustainable PLFs Initiative, Royal Society of Chemistry
Nils Wedler, Senior Associate, Reckitt
Ross Ellis, R&D Senior Scientist, Biopolymers, Borregaard
Tomi Peltonen, RDI Manager, Kiilto

Chair’s closing remarks
Networking drinks reception sponsored by Sappi
Registration and welcome refreshments
Chair’s opening remarks
Emerging Modelling Approaches for Modern Formulation
Transforming chemistry formulation with AI-powered innovation, the story of ALCHEMIX
• The evolution of R&D cross industry from automotive to consumer goods
• The AI doing approach: combining AI with industrial heritable to get tangible benefit
• How ALCHEMIX leverages AI to optimize formulations and reduce time to market
• Sustainability and compliance: leveraging AI to improve process and meet regulations
• Future trends: AI-driven R&D will enhance human creativity while digitizing know how
Fabio Menichini | Senior Manager, Brembo Solutions
Automate, Model, Optimize: A DOE/RSM Workflow for Laundry Formulations
Panel discussion: Advancing modelling approaches in formulation development
• How diverse modelling approaches (AI/ML, predictive tools, automated workflows) can be applied to formulation
• Practical value and limitations of current tools
• How companies are integrating modelling into everyday R&D
• Opportunities for collaboration and shared learning across the industry

Moderator: 
Andre Chieffi, R&D Senior Manager, Reckitt

Panellists:
Luigi Salmaso, Università degli Studi di Padova
Fabio Menichini, Solutions Senior Manager, Brembo
Rodrigo Mena-Brito, Detergent Formulation Expert, Novonesis
 
Networking break
Laundry for a Changing World
Out of the ordinary: 5 billion people without access to a laundry washing machine: opportunities for a new sub-category in laundry cleaning, showcasing the SolaSoka
• Outlining the challenges of laundry hand wash: linking past and present and the impact it has on people and economies
• Introducing the SolaSoka: an innovative solar-heated laundry washing machine for the underserved in Africa and Asia, ready for mass roll-out, all details revealed
• A new kid on the block: explained is how our laundry cleaning approach could create a new sub-category with new opportunities for cleaning products
Leonard Flendrig | Founder, SolaSoka
Spotless recommendations: Benchmarking detergent quality with IKW
• The Home Care department within IKW
• Developing recommendations for performance testing of detergents 
• Selecting test criteria to be reproducible, robust, differentiating, relevant to consumers
Thorsten Kessler | Scientific Coordinator, IKW
From Masking to Prevention: Sustainable Approaches to Laundry Malodor Control with Lactic Acid
Sustainable Laundry in the ESPR Era: The Future of Washing Machines and Regulation
• The ESPR framework (2025–2030): upcoming product-level requirements and the Digital Product Passport (DPP)
• The eco-design roadmap for washing machines: sustainability, reparability, and recyclability challenges
• Aligning detergent performance claims with appliance design (low-temp washing, consumer guidance, hygiene)
• Emerging issues: microplastics, wastewater treatment, and future regulatory pressures
Giulia Zilla | Policy Director on Energy and Environment, APPLiA
Overview of current standardization topics in laundry care
  • What is in the effluent of washing machine – Update Microplastics
  • Performance of washing machines – IEC60456 Ed6
  • Clothes Care – Gentleness of action
  • Bacteria reduction & Allergen removal
  • Cabinet Appliances

Gundula Czyzewski | Senior Expert Washing Technology / Innovation- Product Division Laundry Care, BSH Hausgeräte GmbH
Sustainable Innovation: Differentiating Your Brand within the Laundry Care Market
• How biosurfactants are shaping the next generation of sustainable laundry formulations
• Practical insights into performance, fabric care, and mildness benefits linked to new bio-based technologies
• Real-world examples illustrating consumer expectations and sustainability drivers in laundry care
• Approaches for brands to differentiate in a crowded market while reducing environmental impact
• The role of emerging biosurfactant solutions in enabling responsible innovation and future-ready product design

Jacqueline Wiacek, Marketing Manager, Care Solutions, Evonik
David Bléger | Biotech Solutions Manager, Evonik
Open Question & Answers
Innovation Shorts Session
CO2 Surfactants: New technology for next generation cleaning products
• How its unique catalyst enables surfactants to be designed using waste CO2 as a building block
• The unparalleled impact of this technology: Performance, sustainability, and regulatory compliance, using the example of Vireya™ anionic surfactants
• Economic value and immediate deployability at scale 
• How we are scaling up innovation quickly to meet market needs
Nick Smith | Commercial Director, Viridi
TegraSurf 96 in sustainable and effective laundry detergents
  • TegraSurf 96 and the 3 pillars of sustainability: economic, social, and environmental
  • A laundry detergent formulation using TegraSurf 96 with better sustainability...
  • ... and efficacy

Dan Derr | SVP Technology - HI&I and Personal Care , Integrity BioChem
Joint Interview Panel

Dan Derr, Senior Vice President of Technology, Specialty Chemicals, Integrity BioChem
Nick Smith, Commercial Director, Viridi  
Marina Evangelista, Regional Technical Service Manager, Home Care I&I, IMCD Group

Networking lunch
Scent, Freshness & Modern Laundry Needs
Sustainable Scents, the Future of Fragrance Encapsulation
• Sustainable fragrance delivery: microencapsulation, capsule design, and next-gen technologies
• Regulatory and reformulation drivers shaping fragrance ingredients and product design
• Performance and consumer experience across new formats, short-wash cycles, and modern formulation needs
Volkert de Villeneuve | Founder/Director, Lysning Innovation Consultants
What does clean really smell like? Designing studies to evaluate the odour removal efficacy of laundry detergents designed for cold wash
• Evaluating malodour removal in low-temperature laundry detergents: methods and challenges
• Comparing in vivo vs. in vitro malodour generation for reliable performance assessment
• The impact of fabric type and post-wash evaluation stage on sensory outcomes
• Insights from wear-and-wash and laboratory protocols using trained sensory panels
• Key methodological choices to ensure discriminating, future-ready malodour test designs
Marine Douguet | Senior Consultant, ODOURNET FRANCE – SENSENET
Fibrillated Cellulose and Fragrance in Laundry Care - The Small Heroes for Freshness
• The role of sensory performance in modern laundry care and the emerging value of Micro Fibrillated
Cellulose (MFC)
• How MFC structures and stabilizes key actives to enhance formulation efficiency and consumer-perceived
Freshness
• The impact of MFC on fragrance release and overall performance, demonstrating how small-scale
ingredients can unlock cost and efficacy benefits
Geoffrey Stijfs | Head of Sales - Valida Homecare, Sappi Europe
Panel discussion: Fragrance as a Strategic Ingredient: Driving Consumer Experience and Sustainable Innovation
  • Fragrance as a consumer touchpoint: building brand identity, loyalty, and perceived product performance
  • Linking fragrance innovation to sustainability: microencapsulation, MFC, and eco-conscious ingredient strategies
  • Sensory-driven formulation: how delivery, intensity, and longevity influence the user experience
  • Bridging R&D and the shelf: making advanced fragrance solutions feasible, scalable, and cost-effective
  • Future trends: personalized scents, short-wash efficacy, and consumer expectations for sustainable laundry care

Moderator:
Geoffrey Stijfs, Head of Sales - Valida Homecare, Sappi Biochemtech B.V 
Panellist:
Blazenska Cisko Anic, Head of R&D, Saponia
Medha Tawde Bhagat, Executive VP – Fragrance at Keva Fragrances
Volkert de Villeneuve, Founder/Director, Lysning Innovation Consultants 

End of conference

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