Unlocking the Power of Fragrance in Next-Gen Cleaning Solutions: Discover how Keva combines consumer insights and global expertise to create future-ready scents—with live fragrance exploration.
How can fragrance transform the way consumers experience cleaning? Welcome to our interactive workshop, where we explore the evolving role of fragrance in home and fabric care.
From quick-wash detergents to cutting-edge olfactive trends, we’ll show you how fragrance enhances product performance, elevates consumer experiences, and drives brand differentiation.
Join us for an inspiring presentation, followed by hands-on demos at our Fragrance Exhibition, where Keva’s vision for the future of fragrances comes to life.
23 MARCH 2026
3:00 – 4:00pm | Snapshot of Keva capabilities & Sneak peek into the latest trends in Laundry & Home Fragrances
-- Introduction to Keva Fragrances: Our mission, expertise, and innovation pipeline
-- The Science of Scent: How fragrance design enhances perceived cleaning benefits and performance
-- Trends Spotlight: What’s hot and what’s next in cleaning products and olfactive landscapes.
4:00 – 5:00pm | Interactive Olfactive Sessions: The Art of Fragrance in Home & Fabric Care
-- From Quick Wash to Wellbeing: Explore the latest scented trends and uncover opportunities for your brands and clients
-- Hands-On Exploration Stations: Experience fragrance prototypes, from functional boosters to premium olfactive trends
-- Meet the Experts: Engage with our teams to discuss fragrance formulation, claims, and storytelling.
5:00 – 6:00pm | Welcome Reception
SPEAKER
The pre-conference workshop will be led by Medha Tawde Bhagat, Executive VP - Fragrances, Keva Fragrances.
The pre-conference workshop is included in the main conference ticket price.
