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Featured Speaker Interview with Mónica Ochoa Ruiz, DuPont Nutrition & Biosciences

Mónica Ochoa Ruiz, Global Marketing for Dishwashing at DuPont Nutrition & Biosciences discusses shifts in consumer behavior as a result of COVID-19, responding to the fast changing needs of Generation Convenience, and delivering innovations aligned with their lifestyle, seeking greater convenience and sustainability.

What are you most looking forward to at the conference this year?

The conference offers a balanced set of interesting topics again. I am especially interested in the perspective that the other speakers have to offer on their understanding of the COVID-19 effect on consumer behavior and their purchasing decisions; Apart from that I am, of course, looking forward to hearing about the overall trends in the cleaning space, and more specifically for the Dishwashing segment.

However, the value of the event for us also sits in the networking and relationship building aspect. I am curious to see how well the online platform works and will address our needs in that area. We are up for the challenge to get out of our comfort zone and make the most out of the functionalities that the platform will offer us.

What are some industry challenges you have seen as a result of COVID-19?

The pandemic has created many challenges on many different levels. When we zoom in on the Dish segment, we have seen that dishwashing supplies have grown significantly as COVID-19 changed people’s eating habits to more home cooking and eating and it is expected to continue beyond COVID-19. Increasing the burden of dishwashing for consumers and making first-time clean more relevant than ever.

When dealing with the ‘pain of stain’, what are some of the initial considerations from Generation Convenience you took when creating high performing enzymes?

One of the key drives shaping the behavior of Generation Convenience is instant gratification. Whether it’s waiting for a response to a tweet or the delivery of a new product, Generation Convenience is hardwired to enjoy the thrill of the chase and the excitement of expectation. Things need to be easy, happen quick and first-time right is the standard.

Generation Convenience expects outstanding on-demand performance on time, every time. This means detergent companies are faced with a challenge: respond to the fast-changing needs and values of Generation Convenience, or face irrelevance.

We, as DuPont, are bringing innovation to help delivering first time cleaning performance even under stressed washing conditions, like short cycles and compacted detergents.

What do you want the audience to take away from your presentation?

Consumers are looking for innovations aligned with their lifestyle, seeking greater convenience and sustainability.

We need to drive collaboration across the value chain to address these consumer needs, educating consumers, but also bringing suitable products for short cycles and compacted formulations with high performing enzymes and other ingredients.

How do current cleaning trends factor into DuPont products?

We continuously monitor both consumer and industry trends and their impact. On an ongoing basis, we screen for molecules that both deliver improved performance and mitigate potential negative performance impacts associated with new technologies or behaviors. For example, the trends towards short cycles and compacted formulations for automatic dishwashing, create an extra challenge to achieve the desired first time clean.

It is our job to develop enzymes that work efficiently under these more stringent/ stressed conditions. As a result of this, we are introducing our new products, EXCELLENZ® P 1250 and EXCELLENZ® S 3300.