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The 2024 agenda will be released soon. In the meantime, take a look at the 2023 program, which focused on emerging market drivers, shifting consumer trends, changes to the regulatory landscape, and key issues impacting the supply chain in a post-COVID marketplace. Including leading experts from the EPA, P&G, Nouryon, Bona, Dr. Bronner's , Euromonitor International, IFF, and more.

Registration Table Open and Opening Remarks
Registration Table Opens
Opening Remarks
  • Brittany Onslow | Conference Producer, Smithers
  • Brian Sansoni | Senior Vice President, Communications, Outreach & Membership, ACI
Welcome to Cleaning Products US!
Session I: Market Trends & Industry Overview
Designing for the Greater Good; Building better Biomaterials
Robust and consistent performance of cleaning products is critically important; particularly given their relevancy and presence in our daily lives. Alongside this need is the increased desire for sustainable materials and the rise in the number of natural and/or bio-based ingredients in the marketplace. Yet, without achieving performance equal to or greater than synthetic materials, natural and bio-based alternatives will not fully replace incumbent materials nor satisfy customer and consumers’ needs.
Fortunately, an emphasis on natural materials with the performance and design flexibility even greater than synthetic materials is emerging to address these needs. Polysaccharides are a class of natural polymers that need a renewed focus given their large design space and rich functionality combined with intrinsic sustainability. Yet, being mostly extracted from natural feedstock, current industrial polysaccharides such as cellulose and starch lack the purity and molecular design precision found in synthetic polymers. Enzymatic polymerization of polysaccharides can address some of the current limitations of natural polymers through its specificity and mild processing conditions. 
IFF Health & Biosciences has developed a new-to-the-world class of polysaccharides that addresses these considerations. The resulting innovation, Designed Enzymatic Biomaterials, gives rise to products that drive performance enhancements while being bio-based and biodegradable.  These newly developed polymers can replace many traditional, synthetic incumbents.  Moreover, these Enzymatically Designed Biomaterials are highly customizable, impart improved performance attributes, have a wide variety of potential applications in the cleaning space and can drive meaningful sustainability improvements.
Renee Henze | Director, Global Marketing & Sustainability, IFF
Going to market? A regulatory overview
From a regulatory perspective, cleaners, sanitizers, and disinfectants are all different. Therefore, the regulatory requirements of these consumer products differ. Recently, there has been increased consumer and regulatory attention on some of the ingredients (ex: fragrances) and byproducts/contaminants (ex: PFAS) potentially found in these products. This presentation will provide an overview of the regulatory landscape of cleaning products with a special emphasis on regulatory trends that may impact the industry.
Darci Ferrer | Pesticides Regulatory Specialist, Steptoe & Johnson
Session II: Cleaning Innovations
Ultra-concentrated microbial cleaning ingredients for sustainable solutions in household care
Consumers continue to look for more sustainable household cleaning products and are increasingly embracing the use of microbial (or probiotic) ingredients in their cleaners. These safe, spore-based ingredients utilize the power of nature to deliver effective long-term cleaning and odor control, reducing the need for harsh chemical cleaning agents. Last year, Croda introduced a solid microbial ingredient, CroBiotic 100P, that offers formulators an ultra-concentrated blend of spores with proven performance in hard surface cleaning and odor reduction. The solid product delivers several key sustainability benefits-- the 100% bio-based and preservative-free material is manufactured using a low energy fermentation process; the powder format provides a reduction in carbon footprint associated with shipping; and high performance at low inclusion means the carbon footprint of the final formulation can be reduced. In addition, the powder format is ideally suited for concentrated tablet formulations that are diluted at home, allowing consumers to re-use bottles and reduce single use plastic consumption. In 2023, we launched the liquid version of this same blend, called Crobiotic 100L. The liquid product provides the same high performance blend of spores, but provides greater ease of handling for formulators as a liquid. The highly concentrated product still provides low cost in use, 100% bio-based content and Ecocert certification
Scott Jaynes | Research and Technology Manager, Croda, Inc.
Networking Break
Sponsored by 
Creating a sustainable chemical industry: Carbon reduction of chemicals through bioethanol and CCS
Today 88% of the embedded carbon in chemicals comes from petroleum-based feedstocks. To truly achieve a defossilized economy, the demand must be met by renewable carbon sources. Marquis produces 350 Million gallons per year of renewable bioethanol and 50 Million gallons of industrial-grade/USP alcohol. The ethanol produced has a third-party certified Carbon Intensity (CI) Score of 90% of petroleum-based products in Life Cycle Assessment (LCA) modeling. Marquis is committed to sustainability and has audited farming production and transportation of ethanol since 2011, with superior logistics sold in international and domestic markets. In 2024, Marquis will capture and sequester 1.2 million tons of 99% pure fermentation carbon dioxide, decreasing our carbon intensity score to net negative. As a leader in innovation, in 2025, Marquis will be producing ethanol from CO2, creating a further net negative commodity. Together with our commercial manufacturing capabilities in Marquis XT, these innovations will allow Marquis to decarbonize sectors from chemicals, to plastics, to personal care.
Jennifer Aurandt-Pilgrim, PhD | Director of Innovation and Market Development, Marquis Management
Lunch Break
Session III: Driving Consumer Behavior and Change
Panel: What’s Hot & Cold? Communicating to Drive Positive Behavior Change
This panel will discuss how washing in cold for laundry, etc can be more beneficial to the environment and how do we communicate that to the consumer? How do we break the “old” ideas of washing and influence more positive behavior changes? Panelists will discuss how understanding & communication more sustainable cleaning habits will help the industry, consumers and our world for the better in the long run.
Moderator: Nathan Sell, Senior Director, Sustainability, American Cleaning Institute
Networking Break
Session IV: Collaring the Pet Care Cleaning Market
Sustainable and Safe: A Brand’s Commitment to Sustainability and the Health and Safety of its Products
Dr. Bronner's is a socially and environmentally responsible company that produces a wide range of cleaning, personal care, and food products. At Dr. Bronner's, sustainability is a top priority, and the company strives to minimize its environmental impact at every stage from the supply chain to consumer use of the product. Raw materials are carefully selected, materials are ensured to be safe for people and planet, and formulations prioritize using plant-based oils from certified regenerative organic and fair-trade farms. The company has also implemented several initiatives to address and reduce both our plastic footprint and plastic pollution in our supply chains in the global south. By prioritizing sustainability, health, and safety, Dr. Bronner's is helping to create a better world for all of us
Laura Aung | Research & Development Manager , Dr. Bronner’s Magic Soaps
Panel: Educating Consumers on Proper Pet Care Cleaning
This panel will cover safe formulation for pet cleaning, technologies, and innovations for households with pets and safe use of fragrances.

Moderator: Maria Striemer | Global Scientific Communications Senior Manager, Global Home Care, Procter & Gamble
Evening Networking Reception
Registration Table Open & Opening Remarks
Registration Table Opens
Opening Remarks
Session V: Surface Care - Just Scratching the Surface
Goodbye microplastics! The inulin-derived, plant-based alternative that will power your cleaning formulations
Something so little, causes so much damage: the threat called microplastics. Microplastics pose acute and chronic toxicity, carcinogenicity, and developmental toxicity. Biota tissue, organs, and cells will absorb small plastic particles.
They pose one of the greatest threats to the environment, because most end up in sewage systems which are one of the main culprits of microplastic release into the environment.
77% of powder laundry detergents contain microplastics! And almost half (49%) of the liquid laundry detergents contain microplastics too. Shocking, right?
And that's exactly why we need to rethink how to clean, because detergents and surface cleaning products have been recognized as emitters of microplastics into the environment. Inulin derivatives can unlock the full potential of sustainable cleaning.
It all starts with the plant: chicory root. We’ve achieved enhanced cleaning power with Carboxymethyl Inulin (CMI) which rivals the efficacy of the outdated and harmful chemistries of cleaning past. Green cleaning can beat the dirt without polluting our soil and environment - it is in the results we've achieved with CMI.
Rachel Hoertz | Sales & Business Development Manager, Cosun Biobased Experts
High performance, non-quat disinfecting active for use on hard surfaces in the US – a more sustainable solution for the cleaning industry
During the recent pandemic, significant growth was seen in the use of disinfecting products used both in the home and in institutional cleaning. The industry continues to evolve as it responds to opportunities to enhance and extend disinfection performance. Nouryon’s approach has been to enter the US market with the recently EPA-approved Triameen® Y12D disinfecting active (EPA approval #34688-85). This product, a trusted antimicrobial active used widely in other parts of the world, is now available for the first time here in the U.S. This active ingredient is for use in disinfecting formulations and has numerous advantages that can address both formulator and consumer concerns relative to some of the disinfecting substances on the market today. From a performance perspective, Triameen® Y12D offers the formulator: - Broad based disinfection – enveloped and non-enveloped bacteria and mycobacteria - High efficiency product – low dose required for effective kill - High activity (92%) liquid product for easy transport/reduced packaging - Nonionic chemistry for easy formulation, especially with anionic surfactants – an issue with quaternary ammonium disinfectant types - Synergistic with commonly used chelating agents allowing significantly reduced effective kill dose - Global product – approved in other regions such as EU Biocidal Products Regulation (BPR) From an end-user experience perspective, Triameen® Y12D offers the consumer: - Non-sensitizing disinfection - Quat-free - Broad spectrum antimicrobial with low effective dose - More sustainable solution - readily biodegradable, majority biobased (67% RCI from vegetable source) - Suitable for disinfection with and without cleaning.
Stuart Holt | Global Strategic Marketing Manager – Household, Nouryon
Session VI: What’s the Deal with Cleaning?
Paper based refill cartons with Cleancult and Walmart
Panel: Paper Based Packaging in Home and Personal Care
A Thirty year perspective on the US EPA’s Safer Choice – Cleangredients Program
The Design for the Environment (DfE) Program began in the early 1990s as an innovative, non-regulatory initiative to help companies consider human health, environmental and economic effects of chemicals and technologies. Product performance and processes were also taken into account and guided the design and manufacturing of commercial products. Nouryon immediately recognized the need for such an important program and initiated a partnership that continues today. This abstract will describe how this relationship has evolved and summarize its’ impact on the history of our past product launches and newest product development programs. We will present the perspective of an Ingredient Supplier and that of The United States Environmental Protection Safer Choice Program. A case study will be discussed from each perspective. Nouryon and the EPA would like to demonstrate that our participation in this program can be economically beneficial and that no sacrifice in product performance needs to be observed. Why is this important? Because making a “Safer Choice” can also be personally fulfilling.
Melanie Adams | Lead Chemist, Safer Choice Program Branch, EPA
Butch Dery | Technical Manager - North America, Nouryon
Lunch Break
Session VII: What is it like to cover cleaning? A Media Perspective
Session VIII: Packaging Advancements in Cleaning
Closing Remarks